Its that time of year again!
Black Friday and Cyber Monday are a great opportunity for online retailers and e-commerce businesses to drastically increase their sales with discounts and sales.
Have you prepared your Magento store the millions of shoppers, amped up to spend money for Black Friday and Cyber Monday? We have some tips that may help you and your store prepare!
Promote Promote Promote!
People can’t find you if you don’t tell them. Send out dedicated newsletters to your subscribers by creating coupon codes and send them to customers in newsletters. Try conversion rate optimization software to track your customers conversions and promote specials via pop up ads or banners on your site! We love Picreel as they use the ReelOverlay feature where you can capture a new lead, gain a sale, or simply keep a visitor on your website longer with a pop-up that is customized according to your needs.
Add social media buttons to your product pages to encourage visitors to share your offers or post on blogs, community forums etc. Don’t be shy!
Give Your Store a Makeover
If you want your products to jump off the shelves during the campaign, you need to change the look of your website. Turn headers into banners to promote discounts. You can use several tools to do so. Check out our User Experience Extensions to help with things like search engines, product sorting, frequently viewed items and more!
Optimize Your Site
A holiday campaign performs best with seasonal landing pages. You can SEO-optimize pages by using Black Friday- and Cyber Monday-related keywords. Use captivating images, write great content to allure shoppers. Try Image Optimization for faster load speed on images or Minify Js/Css/HTML to reduce page size, bandwidth and server load.
You can also add temporarily SEO keywords to existing product pages to enhance your chances of getting new customers who utilize search engines to find discounts on the Internet.
Having an SSL certificate is also essential: shoppers may abandon the shopping cart if they see that the connection is not secure and they may be at risk of losing credit card data.
Make Sure Your Shopping Cart is Prepared
One of the most frustrating things for customers can be the checkout process. How many times have you seen your potential buyers just leave everything in the cart and bail? Its not a fun feeling. Abandoned Cart Modules have been extremely popular, allowing the system to inform your runaway customers that they have some good stuff waiting to be purchased! Check out Abandoned Cart Reminder or Follow Up Email for more info!
Give Your Customers a Reward or Discount
Everyone loves a good deal, and thats the main idea behind Cyber Monday and Black Friday. The great thing is, being an E-Commerce store, your customers can avoid the hassle of getting dressed and perhaps trampled by the deal seekers! Try Shopping Cart Price Rules to enable custom discounts for the Holidays or Free Gift to spread some love to those good customers you want to thank or introduce to your products.
Black Friday and Cyber Monday are the best time of the year for ecommerce businesses to take sales to the next level. Some businesses miss the opportunity by failing to prepare their Magento store for the holidays. Stand out from the competition and see how Extendware Extensions can help you get on track. We offer 7 day free trials and 30 day money back guarantee, so you have nothing to lose!