How to Use Others to Grow Your Business

ne of the biggest challenges of building a company from scratch is the amount of work that lies ahead. Although not all of it is “tough work”, one of the biggest killers of startups is the inability to tackle all of the work that needs to be done before the cash runs out! Some tell … Read more

How to Win Customer Loyalty

t doesn’t get better than having lots of loyal customers right? To be able to have a group of customers who love your product and aren’t afraid to tell others is a huge win! Word of mouth marketing and repeat customer’s costs 0 marketing dollars and is a sure fire way to ensure you are … Read more

How To Fix Common Magento SEO Mistakes

EO is the key to running a good online store. If you’re doing Magento search engine optimization yourself without issues, then you are in great shape! It can certainly be a challenge for those who have less SEO experience. Kind of like myself! When I first started my online clothing shop, I was struggling to … Read more

Good Help Is Hard To Find-Hiring a Virtual Assistant

ou might hear colleagues or acquaintances mention how helpful their personal assistant is and wonder, wait…why don’t I have one? Sure I run my own business, but I could use the help! I don’t need someone at my house but I used to wonder, “How can I do this!” Recently, the idea of small business … Read more

Social Media Tactics to Help Drive Traffic to Your Ecommerce Site

hh social media. It’s your best friend and your worst enemy. I’ll admit I had a few years where I refused to be a part of it, but it slowly crept into my life and before you know it I was checking my Facebook page at least 5 times a day! But I wasn’t checking … Read more

Why People Look But Don’t Purchase

started my online clothing store 8 months ago. Once the excitement wore off, I was nervous about a lot of things. Do people care about my clothes? Is the competition too steep? How will they even find me for crying out loud? I didn’t have a large budget and had tried some small social media … Read more

Why is it Beneficial to be a Part of an Affiliate Program

he marketing world today is exciting and dominated by affiliate trend. Those who don’t know what an affiliate marketing program is should learn it fast. For that, it is the latest way for marketers and bloggers to make money by flexing their marketing muscles. Affiliate networking is all about getting the piece of the action … Read more

The Magento Tools You Need to Succeed at Any Level

Stop Reinventing the Wheel nly an idiot keeps trying to reinvent the wheel – so why would you venture out on your own to make your own mistakes trying to find the right tools for your Magento store? Many others – including us – have already made all those mistakes for you. All you have to do is … Read more

Drive Magento Marketing Strategy by Adding in Cost Data to Each Item

agento includes a large library of attributes you can enable within your store. One field that many stores fail to unlock is Cost of Goods Sold. In Magento, Cost of Goods Sold is called “Cost” and it lives in the Prices section of each of your products. Cost of Goods Sold (COGS) is the amount … Read more