Improving Magento Store Speed

Let me guess. You were browsing your own Magento store and found the experience frustrating. You thought to yourself “should I be worried about this?” and started Googling and landed on this page. Well, let me tell you, you should be worried about your store speed and how to increasing Magneto store optimization. If you are frustrated with the speed of your store, imagine how much frustration your customers are feeling. Unfortunately, Magento performance is not good without tweaks, configuration, and testing.

Why is a Fast Store Important?

The answer is simple: Money. Yes, I said it. You are in business to make a living as well as provide a valuable service to people. Both of those things are helped by having a faster Magento store. Here, let me explain:

  1. Increase conversion rates – There has been a lot of research into store speed and conversion rates from Amazon, Walmart, and other big retailers. It has been discovered that there is a direct correlation between speed and sales. Conceptually it is easy to understand… If you provide a better experience, then people will order more.
  2. Increase search engine rankings – Google caught onto the whole Speed == Quality. If customers purchase more and have a better experience on faster stores, then it only makes sense that Google will be providing a better service by to its customers by redirecting them to higher quality stores. As a result, Google now makes store speed as a ranking faster. The math is simple: The faster your store, the higher your search engine rankings.
  3. Provide a better experience – Ultimately, it comes down to the experience and value you want to provide your customers. If you provide a fast experience they will be less irritated and find you store easier to use. This builds loyalty and reduces friction to order from your store.

What are the Components of Store Speed?

It’s really quite. There are only two aspects of Magento speed that are relevant:

Generation time

This is how fast your server can put together your page and serve it up to the user. There are some other factors that can influence this such as network latency, but in general, the dominant factor is your servers ability to serve pages. This aspect of store performance is crucial as it affects every page and it is very important for SEO.

Download time

Once your base HTML page is generated and served, then the client browser must begin to download all the resources it references. This is your Javascript, CSS, and Images. The process of downloading these resources can take a while depending on their size and structure.

The Solution

I get it. You have a business to run. You don’t want to know about all this technical stuff. What you want is an awesome solution to speed up your Magento store in an easy way. The solution is very simple and it will speed up both generation time and download time:

Generation Time Enhancers

  1. Full Page Cache – Cache your HTML pages so they can generate very, very fast.
  2. Cache Warmer – Crawler your store to ensure the pages are cached.

Download time enhancers

  1. Minify Javascript / Css – Make your javascript / css/ HTML smaller and faster to download.
  2. Image Optimization – Optimize store images so they can be downloaded faster and reduce bandwidth.

It’s that simple. Speed up both aspects of slowdowns and have the fastest store possible. Contact us for any questions!

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