How Can Small Businesses Stay Relevant Today?

Small businesses are feeling the effect of major e-commerce retailers like Amazon. When consumers can one-stop shop from their smartphone or laptop, it’s hard to convince them to visit your brick-and-mortar store…or even your website. Is this the end of small businesses, or is there a way to stay relevant without going broke?

Adapting to the Amazon Era

Small businesses that fail to adapt to the way today’s buyers shop will feel the biggest pinch. As of 2019, online shopping accounts for about 12 percentof all retail sales. Even when shopping in-store, most consumers go online to find local businesses.

That means it’s more important than ever for small businesses to have a web presence. Even if your business doesn’t do e-commerce, a simple brochure sitegives customers a place to learn about services, locations, and contact information. If you are selling clothing, cosmetics, electronics, or another shippable product, a full-fledged e-commerce website can help you to grow your business’s reach and sales.

Websites aren’t effective when they’re not pleasing to look at or easy to use. Nearly half of all consumers say they gauge the credibility of a website based on its visual design. A smooth user experience matters too, and broken links or confusing navigation are enough to turn shoppers away. Don’t cheap out on this important business tool. Follow Upwork’s advice and hire HTML developers that have the right front-end and HTML coding experience to help you create a dynamic and engaging website that meets all your needs and serves your customers well. These developers should be experienced in web fundamentals (e.g., CSS, JavaScript) and in UI/UX design concepts. 

Can Free Shipping Be Affordable?

Small businesses that do have an e-commerce component have to compete with Amazon’s convenience, but they don’t necessarily have to mirror it. Fast and free shipping is important to customers, but small businesses worry it will cut into their bottom line.

Small businesses can compensate for slower shipping by providing accurate shipping estimates at checkout and emailing customers with tracking details as soon as an order is shipped. A package might take three to five days to arrive instead of Amazon’s one to two, but the prompt communication keeps customers in the loop and so they’re never left wondering.

As for shipping costs, the best approach is building them into product costs. Customers may be reluctant to pay an extra $10 at checkout, but they’re willing to spend 16 percent more on products at retailers who have superior customer experience. If you deliver in other ways, shoppers won’t blink at your slightly higher prices.

Delivering the Customer Experience

Businesses that want to charge a premium need to actually deliver on customer experience. Shoppers don’t hesitate to shun a small business when they have subpar service — one in three say they’ll stop doing business with a trusted brand after a single negative experience.

One service area where small businesses fall flat is efficiency. Consumers like shopping at small businesses for the personal touch, but they can get frustrated when they feel businesses don’t value their time. Improving order fulfillment and shipping speeds solves that problem in e-commerce, but shoppers are still dissatisfied with long wait times in brick-and-mortar stores. As tempting as it is to minimize staffing costs, an expedient, knowledgeable staff is the foundation of in-store customer service. Businesses can also show they value shoppers’ time by making returns easy and offering to ship items that are out-of-stock in-store.

Beyond speeding things up, small businesses can improve the experience through multi-channel customer service. Today’s shoppers don’t want to call for help. Instead, they prefer self-service tools like knowledge bases or social media. Hootsuite offers tips for keeping social media customer service manageable as a small business.

Your small business may never be a fraction of the size of Amazon, but that doesn’t mean you have to admit defeat. Buyers are still shopping at small businesses, but they’re growing choosier about where they spend their dollars. By delivering great service online and off, you can ensure your business stays at the top of shoppers’ lists.

Business Habits That Create Success: How to Stay on Track

For many professionals, staying on track when it comes to business can be tricky. There are many factors to think about and devote time to, from your family to your personal projects, and it can seem overwhelming at times to try and manage them all. However, there are some specific habits practiced by successful individuals that might help you stay on track. Whether you want to learn to manage your time more wisely or simply stay motivated, there are some small changes you can make to your routine that will help you stay on track. 

This is especially important for entrepreneurs who are just starting out, as it takes a lot of drive to be successful in such a competitive market, where so many startups are gaining ground. Keeping your business and personal finances separate, building your credit, and making contacts in the industry will help you keep your goals at the forefront.

Keep reading for some great tips on how to create successful business habits.

Make the Most of the Day

Some of the most successful individuals are early risers, and there’s a very good reason for that: the more daylight you have, the more you can do with the day. Fill up those hours with productive activities and plan out your goals so there’s no wasted time. Take meetings and appointments, stay on top of communication with your contacts, and get as much done as you can before 6 p.m. This way, you can go home with the knowledge that you made the most of the day, and the peace of mind that will help you relax and recharge for tomorrow.

Try hiring a maid service like these in Chicago and New York City! You can focus more on your work and less on the dust!

Manage Your Finances

There are few things more stressful than not having your finances in order. Whether it’s your personal bank account or the money you’re going to use for your startup, having everything organized will not only help you stay on top of your business needs, it will keep you in the good graces of the IRS as well. Always keep your personal and business accounts separate, keep receipts for every transaction (and keep them neat and organized by date), and make sure you have a firm budget. However, if you feel like you’re coming up short, consider looking into a business loan to help you through the tighter times. That said, it’s very important to read up on how interest rates work to ensure you know precisely what you’re getting into, especially since percentages can vary depending on the lender.


Networking is essential for those who want to remain successful in business. Not only does it help you garner a following, you’ll also find peers who can help out when you find yourself stuck in a hard place, and having that kind of support will go a long way towards keeping you on top of your goals. Go to conventions, talk to other small business owners in the area, and make social media your go-to for managing relationships.

Surround Yourself with Good People

Surrounding yourself with people who are trustworthy and have similar goals to yours will help you delegate with ease, and that’s one practice of successful business people that will never change. You can’t take everything on yourself, and doing so will only lead to burnout. Give yourself a break now and then and allow the people on your team to help out.

Staying on track in the business world can be tough, especially with all the distractions we face on a daily basis. However, following these successful business habits and sticking with a routine can help you reach your goals with minimal stress and keep you looking forward.

How Extendware Will Migrate You From Magento 1.0 to 2.0 and Include 2.0 Extensions ( for free)!

Just when you thought you had all the right Extendware extensions for your Magento 1 store, Magento rolled out the 2.0 platform! In order to keep up with the times and the new Magento features, it would make sense to migrate to 2.0, but how much time and money will this take. Not to mention, now you need all new extensions!

Start with a Free Quote!

Do you need your website migrated from Magento 1.0 to 2.0? Do you love your current Extendware M1 Extensions but don’t want to have to buy new ones just for 2.0? Let us handle all of that for you.

Migration is not an easy task, but our Magento trained team can make it an easy and flawless process. Our migration services start at 4.5K and we will include a free 2.0 upgrade lifetime license on any 1.0 Extendware extension that your currently own, saving you hundreds on new licensing!

Magento 1.x can not easily transition to 2.3. A migration of the existing data from the 1.x installation to a new 2.3 installation needs to be done. Themes and extensions for Magento 1.x can not be used in Magento 2.x. The move to version 2.x is major change and may not be possible at this point if extensions you use are not available for the new version yet.

The good news is that Magento 1.0 will continue to be supported through at least 2019, so there is not a need to rush to the new 2.0 platform, but we are here to do that for you if you are ready! (Running an older version of Magento 1.0? We can upgrade you to the latest version, just ask!)

Please see here for a list of hosting requirements.

Let Extendware Take the Leg Work Out of Migration While You Get Back To Running Your Business!

Characteristics of a Successful Entrepreneur

Many people believe that being an entrepreneur is just about starting a business, but there are many other facets of the career path. Entrepreneurship is about building value for yourself, your employees, and your customers.

It takes years of hard work, accomplishments, and failures before it can pay off. Many new start ups and business ventures actually fail within the first 18 months. Starting a business is difficult, but many succeed by following some important tips.

Skills and knowledge can vary from company to company and industry to industry. It is important to have these attributes in your various niche, but other factors will make a big impact. In todays world, you need to be a technically savvy, and for certain businesses, will need to have necessary programming experience. For other companies, you may just need to be savvy at talking and interacting with people.

There are certain personality characteristics that define a successful entrepreneur. Temperament and mental fortitude are what set them apart from those who fail and the even bigger group of people who never try to start their own business.

Regardless if you are starting a law practice, a pilates studio, or a tech startup, all successful entrepreneurs share a few key personal characteristics that differentiate them from the rest.

Having a Vision

Having a long term vision is key in entrepreneurship. As the leader of your business, you will be the one who needs to cast a vision for your entire company. You’ll need to set the vision for the team, for your customers, and perhaps even for investors. This requires the ability to think strategically and long term about your companies potential in the future. It could be imagining a larger role for your company than just the service or product it provides.

Having a successful vision is motivating and will push you to perform at your best, even when times are tough.


Entrepreneurs need to find ways to scale their time and effort. They wear many hats, so you’ll often need to learn new things quickly and find ways to maximize your time. Other strategies are to rely on other people and technology to help get more done.

Use of technology is important for entrepreneurs as it enables them to find ways to reduce workload and accomplish more every day. It can also be used as a resource for quickly learning new skills or knowledge. Some great examples are automated appointment booking and reminder systems like social media marketing and automation like Hootsuite, automated appointment booking and reminder systems like Appointment Reminder, or do-it-yourself website building and hosting like Bluehost.


As an entrepreneur, you’ll need to make tough decisions almost every day. The ability to quickly decide on everything from how to price your product or service to where to invest your profits or how to deal with an unforeseen crisis are critical.

It is important to find ways to quickly and easily analyze possible scenarios and make the best decision. Allowing yourself to this will allow you have to be able to move on with your day.

Sales Driven

Sales is an important factor, regardless of the type of business. Even if you’re not selling a product or service directly, you need to be able to sell your business to just about anyone. Partners, customers, clients are all important in sales. You need to be able to speak intelligently and passionately about what you do and why you do it.

Not being afraid to fail or face rejection means being able to keep composure in the face of roadblocks or tense negotiations.


As an entrepreneur, you should be prepared for change at all times and be ready to adapt to what comes your way and tackle new challenges. This means you also need to be willing to change your vision if you determine that it’s not viable.

There are many start ups that begin their business headed in one direction, realize that they are not hitting the need of customers, and totally redirect. It’s adapting to the environment, and what people want, even if it’s not the original vision.


When you are an entrepreneur, your company’s wins or losses will ultimately be attributed to your decisions and actions. Which means you have to be able to not only own that burden but also be willing to take responsibility for all your employees.

Being responsible is one of the primary roles of any entrepreneur. If you’re not taking charge, there’s no one behind you to pick up the slack.


Entrepreneurship is all about taking a bet. You’re betting on yourself, your product or service, and on your team. Whether you’re taking on loans to finance growth, putting your personal savings into the company to get it started, or deciding whether to hire another employee, you will always have risk associated with running a business.

As an entrepreneur, you must embrace risk and be driven by it. You can not be afraid. You must have confidence enough to face the risk every day and keep doing the work that needs to be done.

How Building eCommerce Apps is Different From Other Mobile Development Projects

Mobile e-commerce sales composed 34.5% of the total e-commerce sales last year, according to Statista, and this number will keep getting bigger. So if any retailer has not yet gotten a personal mobile app for their store, now it’s time to start thinking about one.

The process of developing an eCommerce mobile application is basically the same as for any mobile app. What differs is a set of components, that differentiate an eCommerce app from a game or any other application and allows it to conduct financial transactions and handle a big number of requests.

Payment gateway

A payment gateway is an essential component of any mobile e-commerce app. It is a service that helps users affect a payment and guarantees the security of in-app financial transactions.

The payment process within a mobile app goes as following:

  1. The user enters the payment details into an app form
  2. The app sends the information to the payment gateway
  3.  Payment gateway service encrypts the data and sends it to the issuing bank.
  4. The bank processes the request and either accepts or declines it.
  5. Upon approval, the payment is debited from the buyer’s card and is transferred to the seller.

There is a variety of payment gateway providers, with PayPal leading the list. Other popular and convenient services are Braintree, Stripe, 2Checkout, Amazon Payments.

One of the things to consider is to choose either a dedicated or aggregated merchant account. A dedicated account will grant you more control over your funds, like accelerating the speed of money transfer operations or adjustment to the customers’ needs, but this option is more expensive and complex. An aggregated account, on the other hand, offers faster and easier access to your account but keeps your funds together with other merchants’ funds.

Another crucial point is PCI DSS compliance. It does not matter whether you purchase the most expensive payment gateway system or the least expensive one, your app will have to comply with the Payment Card Industry Data Security Standard. It is necessary for enhanced card information protection and security.

Analytics integration

Since your app is all about sales, you need to know the behavior of your customers and track their activity. As well, you have to know about your sales and store performance to adjust the marketing strategy correspondingly. For that, you must incorporate an analytics tool within your mobile app.

The most popular choice would be Google Analytics. It allows tracking screen activity (the most popular screen, duration of visits, etc.), events (button clicks, swipes, ad clicks), performance of individual products or categories and more. Due to the popularity of the tool, Google offers a ready integration solution for Apple Market and Google Play.

Synchronization with the website

A business mobile app does not necessarily have to 100% reflect the website. It may be supportive or carry a gamification function – but not when we speak about an e-commerce mobile app.

Once you synchronize your app and the website, it would significantly save your time on implementing any changes within a store. Instead of doing double-work, you will be able to perform the actions simultaneously on both platforms.

You can integrate the app with the website via the API or with the manual file upload. The first option is faster and smoother and you can set up your store to notify the server every time any change is applied.

Integration with social media

Social media is today’s most powerful tool to reach your customers and communicate with them. For the mobile app, it performs several important functions.

Social media is a great promotional tool as it allows users to interact with your brand and share it on personal profiles. But for e-commerce, it plays a more significant role.

Users tend to abandon their shopping carts due to the lengthy registration process. The integration of social media enables a one-click registration and decreases the abandoned cart rate.

Visual merchandising

Visual merchandising implies creating an attractive display of products in order to engage the customer and motivate them to buy from you. Speaking in terms of an e-commerce app, visual merchandising will be reflected via the app design and UX/UI.

Do not underestimate the role of a good design. Carefully selected design elements can encourage to interact with a product much more than a promotional email. The design of the application should reflect your brand, its message, relate to the target audience and communicate the overall nature of the brand.

The in-app navigation plays a significant role too as it will be responsible for the customer’s intent to buy. If the action takes too many clicks, the user will most likely stop doing it. So your primary task is to make navigation as natural and hassle-free as possible, allowing your customer to enjoy a buying experience.


Though seemingly obvious, wishlists remain a powerful tool to retain existing customers and attract new ones. The incorporation of a wishlist within your app will help you encourage users for a purchase, actively interact with your products and offer more personalized suggestions and recommendations.

Depending on your store, you can integrate either a single or multiple wishlists and categorize them (i.e. Christmas wishlist). One important thing is to enable an option of creating a “guest wishlist”: for that, the user will only need to provide an email address in order to access the wishlist from any device.

Wishlists, same as product carts, have to be visible and easily accessed and managed. Otherwise, there is a high risk of the users abandoning the order and leaving the app.

Integration with ERP and CRM

Your business solely depends on your customers and, thus, you have to efficiently manage your client base. For that, companies utilize Customer Relationship Management systems that allow storing customers’ data, analyzing it and using for future company development and sales growth. The analysis of the customers’ demographics and buying behavior contributes to tailoring one’s marketing strategy in order to meet the exact buyer’s needs and increase sales.

Another system that is crucial for any business is ERP – Enterprise Resource Planning. This system is incredibly complex and involves not only customers’ data but also information about all business processes. ERP contributes to smooth business management and helps to improve the company’s performance.

Since mobile application serves as a source of valuable information about the customers and their buying behavior, it would make sense to integrate the CRM and ERP systems into your application (a Magento agency will help do that). By doing so, you will centralize all your processes, coming from both the website and mobile, and will be able to keep an eye on all business flows and adjust them, if needed.

The above-mentioned features are specific for the e-commerce mobile apps, but another functionality is somewhat similar to any other application. It will depend on the type of goods/services that you offer, your target audience and other factors that should be outlined in advance before launching the app.

Irina Linnik a marketing specialist at Onilab – a Magento troubleshooting company. Being a savvy e-commerce observer she always keeps abreast of innovation and covers the latest industry trends.

Irina has over 5 years of experience in freelance writing and has helped numerous companies communicate their message across various channels.  



Magento 2.0 Training Course

Here at Extendware, we are excited to introduce our new 2.0 Magento Extensions!  We will be adding new extensions monthly and will continue to use the same quality dedication, to make you the best assets for your Magento store!

Magento 2 is very advanced and extremely solid php driven e-commerce platform. However, such a solidity has a side effect. It’s not easy to understand how everything works and organized in Magento 2 from the user standpoint especially of you had no experience with previous version of e-commerce platform, Magento first edition.

We would like to introduce you Magento 2 Essential Video Training where this “side effect” of Magento 2 is addressed. This user oriented training made by Alex Kostritsa, gives merchants, marketing managers, and other admin users the basic information they need to manage Magento 2 store. Such Magento 2 course will make your Magento 2 experience smother and effective than if you decide to dig into everything by your own.

Magento 2 Essential Video Training splitted to 3 major chapters:

Chapter #1: From this chapter you will learn how to select hosting and install Magento 2. What useful software to consider and how to install store sample data.

Chapter #2: The major section where author highlight the basic features needed for day-to-day operations. You will learn how to manage all type of products, categories etc. You will also understand how to work with attributes and attributes sets. And of course, basic marketing and tax related features are covered in this chapter.

Chapter #3: Last, but no least chapter is about adding extensions, templates as well as do other sort of tune-ups for Magento 2.

If you are looking for step-by-step  that will help you to learn basis, this video course made by Alex is a great choice!


Optimize Your E-Commerce Store For Cyber Monday and Black Friday 2017!

Its that time of year again!

Black Friday and Cyber Monday are a great opportunity for online retailers and e-commerce businesses to drastically increase their sales with discounts and sales. 

Have you prepared your Magento store  the millions of shoppers, amped up to spend money for Black Friday and Cyber Monday? We have some tips that may help you and your store prepare!

Promote Promote Promote!

People can’t find you if you don’t tell them.  Send out dedicated newsletters to your subscribers by creating coupon codes and send them to customers in newsletters. Try conversion rate optimization software to track your customers conversions and promote specials via pop up ads or banners on your site! We love Picreel as they use the ReelOverlay feature where you can capture a new lead, gain a sale, or simply keep a visitor on your website longer with a pop-up that is customized according to your needs.

Add social media buttons to your product pages to encourage visitors to share your offers or post on blogs, community forums etc. Don’t be shy!

Give Your Store a Makeover

If you want your products to jump off the shelves during the campaign, you need to change the look of your website. Turn headers into banners to promote discounts. You can use several tools to do so. Check out our User Experience Extensions to help with things like search engines, product sorting, frequently viewed items and more!

Optimize Your Site

A holiday campaign performs best with seasonal landing pages. You can SEO-optimize  pages by using Black Friday- and Cyber Monday-related keywords. Use captivating images, write great content to allure shoppers. Try Image Optimization for faster load speed on images or Minify Js/Css/HTML to reduce page size, bandwidth and server load. 

You can also add temporarily SEO keywords to existing product pages to enhance your chances of getting new customers who utilize search engines to find discounts on the Internet.

Having an SSL certificate is also essential: shoppers may abandon the shopping cart if they see that the connection is not secure and they may be at risk of losing credit card data.

Make Sure Your Shopping Cart is Prepared

One of the most frustrating things for customers can be the checkout process. How many times have you seen your potential buyers just leave everything in the cart and bail? Its not a fun feeling. Abandoned Cart Modules have been extremely popular, allowing the system to inform your runaway customers that they have some good stuff waiting to be purchased! Check out Abandoned Cart Reminder or Follow Up Email for more info!

Give Your Customers a Reward or Discount

Everyone loves a good deal, and thats the main idea behind Cyber Monday and Black Friday. The great thing is, being an E-Commerce store, your customers can avoid the hassle of getting dressed and perhaps trampled by the deal seekers! Try Shopping Cart Price Rules to enable custom discounts for the Holidays or Free Gift to spread some love to those good customers you want to thank or introduce to your products. 

Black Friday and Cyber Monday are the best time of the year for ecommerce businesses to take sales to the next level. Some businesses miss the opportunity by failing to prepare their Magento store for the holidays. Stand out from the competition and see how Extendware Extensions can help you get on track. We offer 7 day free trials and 30 day money back guarantee, so you have nothing to lose!

Have fun and Happy Holidays from Extendware!
Use Code: CYBER20 at checkout for 20% off any Extendware Extension! (Excludes services and license updates; valid through 11/18/17)

Why LoadView, A Cloud Based Load Testing Tool, Can Help Your Websites and API’s

Website Load Testing Explained

You’ve built what you think is a pretty good website, and you can’t wait to start catering to visitors—while your site may have performed just fine when you were the only one testing it, are you sure it’s up to the challenge of handling real operating conditions?

Load testing is essential to deploying a web presence that works, and you can’t afford to launch without it. Here’s what you should know.

What Is Load Testing?

In the realm of modern computing, the concept of a load is equivalent to the amount of demand being placed on a given system at a particular moment. For instance, network hardware such as servers, or the computers that answer requests for your website’s data, make decisions at specific rates and only accept a certain maximum number of connections. Similarly, a site’s database software backend may not be capable of processing more than a limited volume of transactions at one time.

How Does Load Testing Work?

As you can see, there are many different ways to quantify load and measure the performance of the distinct elements that make up a functional website. Load testing simulates what could happen when your site faces real-world conditions. For instance, you might use a testing tool that generates thousands of requests that your server has to answer or force your shopping cart software to process hundreds of dummy orders simultaneously.

You can take this practice even further by pushing your site beyond its limits, which is known as stress testing. By exceeding the reasonable demands that your website usually faces, you get a better picture of what could happen during disaster situations.

What Can Load Testing Reveal?

Why try to break your site with stress testing or have it perform simulated tasks? The idea behind load testing is to prevent the unexpected from catching you off guard.

Websites and the business systems that they connect to depend on a seemingly endless amount of computer code. Many sites and server operating systems run tools and libraries from hundreds of sources. It can be hard to anticipate when something might not behave the way you assumed it would.

To make life tougher, many programmers design software to fulfill specific needs in a limited range of use cases. It’s not unreasonable to assume that you might commit a fatal error while attempting something you thought was totally fine. Instead of waiting until you’ve got a thousand customers trying to make Black Friday purchases to find out that your site can’t cope, it’s better to learn how it behaves in a safe testing environment.

Load testing doesn’t just let you know what you’ve done wrong. It also reveals what you could be doing right. Since testing exposes performance data, it makes it easier to optimize the way your site works so that it meets demand.

How Can I Get Started?

Whether you’re preparing for Cyber Monday or just trying to create a new revenue source, automated load testing needs to become a part of your software development cycle. To learn more about your options, check out

Glenn Lee is a Web Performance Engineer and Technical Writer who has worked at Dotcom-Monitor for 5 years. He is passionate about the technology industry, how it progresses rapidly, and meets varying global development needs. Glenn focuses on web performance advancement.

How excellent customer service can lead to eCommerce success

As the largest eCommerce players such as Amazon continue to enhance their customer service experience, it puts increasing pressure on smaller retailers to follow suit. Customer service means more than handling post sales enquiries, it also covers many steps leading up to the customer making the purchase decision.

Importance of good customer service

Consumers have extremely high expectations when it comes to customer service. A recent survey by Business Insider discovered the 60% of US consumers didn’t complete a transaction due to a poor experience and that 66% of US consumers will actively pay a higher price to shop with a company that provides a high standard of customer service. With this in mind, there is clearly a lot at stake for ecommerce retailers to provide the best possible shopping experience and after sales care.

Customer service before the sale

Before you can convince a visitor to part with their money, it is essential to create a smooth shopping experience. We have highlighted a number of key areas below.

Easy Product Finding

Different shoppers like to use ecommerce sites in different ways. For example, some people prefer to use the onsite search, whereas others will use the navigation or rely on recommendations. It is therefore essential that you have all of these bases covered. If your onsite search is not up to scratch, look to incorporate a third party extension or plugin. Make sure that you have a simple to use product filtering function on your category pages. And also make sure that your related product recommendations are well maintained.

Clear and visible delivery and returns information

When a customer is going through the process of determining whether to make a purchase, they need to know how much any added extras will cost and how easy it is to return items once they have purchased them. Having a clear and visible delivery and returns policy always visible will solve this.

Free Delivery

Further to the above, offering a free delivery option either on all purchases or above a certain spend level can further incentivise a browser to become a shopper.

Flexible delivery options

Online shoppers are also looking for flexibility when it comes to delivery. For example, they might be happy to pay for an expedited same or next day service or they may find a click and collect more suitable for their needs.

Fast site

A slow loading website can be a conversion killer. If your site is too slow, you will be leaking customers and it can also have a negative impact on your Google rankings.

Mobile experience

More people shop on mobile devices that on desktop. It is therefore essential that your mobile experience is fully functional.
Customer service after the sale

Once the purchase has been made, the traditional after sales care will kick-in.

Multi channel support

As with browsing, different customers will expect different channels of communication. It is therefore important that you have a number of alternative methods for customers to submit enquiries, questions etc. These are: Livechat, telephone, email (have this connected to a support ticketing system) and social channels.

Listen on social media

Sometimes a customer might try to reach you directly or indirectly via social media. It is important that you have a customer service representative listening to your social channels so that they can pick up and deal with any complaints and queries before they escalate.

Fast response to query

It is sensible to publish a reasonable response policy on your website, however, you should always strive to beat it. The faster that you can respond to a message or query, the less time the customer has to post a complaint online. This should be taken into account during the traditional seasonal busy periods, planning for this and hiring extra temporary support staff can be sensible.

Delivery problems

If a delivery problem occurs, do whatever can be done to take the pressure from the client. Contact the courier company on their behalf and do what you can to remedy the issue. If the delivery is delayed and the customer paid extra for faster delivery, you should refund this charge. Further to this, you should offer an extra incentive such as a free gift or discount with their next purchase.

As we have seen, there are many ways to enhance the pre and post purchase experience in order to have a positive impact on revenue and general customer satisfaction. Now is a good time to review your existing processes and see if they where they should be.

David is a Director at Best Response Media. They provide innovative Magento ecommerce and digital marketing solutions from their offices in Central London.

PHP 7 Why It’s Great and Our Compatible Extensions

We have great news at Extendware. Not only are we adding new Magento 2.0 extensions weekly, but we are also updating our extensions to PHP7. Many of them are available now so we thought we would share a little bit about PHP7 here in our blog!

Much Faster Speed

A great advantage of the new PHPNG engine is the significant performance improvement. The development team of PHPNG refactored the Zend Engine, and remarkably optimized memory usage. With PHP 7, not only your code will be executed faster, but you will also need fewer servers to serve the same number of users.

64-Bit Windows Systems Support

PHP is a prominent member of the LAMP stack which means its native environment is Linux, but it’s also possible to run it on a Windows system. PHP 7 introduces consistent 64-bit support which means both native 64-bit integers and large files will be supported, allowing you to confidently run the language on your 64-bit Windows system in the future.

The New Zend Engine

The Zend engine has been powering PHP since 1999 when it was introduced with the PHP 4 release. Zend PHP#NG-01-01(not to be confused with the Zend Framework) is an open source execution engine written in C that interprets the PHP language. PHP 7 receives an entirely new version of the engine coming under the code name of PHP#NG (Next Generation). The enhanced functionality of the initial engine and adds an extensible object model and a significant performance enhancement to the language.

Anonymous Classes

PHP 7 enables you to use anonymous classes, already a well-established practice in other object-oriented languages like C# and Java. An anonymous class is a class without a name. The object it instantiates has the same functionality as an object of a named class.

The syntax is the same as what we are used to in traditional PHP classes, only the name is missing. If anonymous classes are used well, they can speed up coding as well execution time. Anonymous classes are excellent when a class is used only once during execution and in cases when a class doesn’t need to be documented.

Error Handling

Handling fatal and catchable fatal errors have never been an easy task for PHP coders. The new Engine PhP image 2-01Exceptions will allow you to replace these types of errors with exceptions. If the exception is not caught, PHP will continue to return the same fatal errors as it does in the 5.X series.

The new Engine Exception objects don’t extend the Exception Base Class. This ensures backward compatibility and results in two different kinds of exceptions in error handling: traditional and engine exceptions. To enable programmers to catch both, PHP 7 introduces a new shared Parent Class under the name of Base Exception.

New Spaceship and Null Coalescing Operators

The Spaceship operator runs under the official name of Combined Comparison Operator. The notation of the new operator looks like this: <=> (kind of like a simplified spaceship, if you imagine it right). The Spaceship Operator returns 0 if both operands are equal, 1 if the left is greater, and -1 if the right is greater. It’s also called a three-way comparison operator, and it already exists in other popular programming languages like Perl and Ruby.

The Null Coalescing operator is denoted with two question marks ( ?? ). You can use it when you want to check if something exists and return a default value, in case it doesn’t. The coalesce operator returns the result of its first operand if it exists and is not null, and the second operand in any other cases

Enables Accurate Type Declarations

Have you ever wanted to prevent unintended return values by declaring the return type of a function? PHP 7 enables developers to enhance the quality of their code with the help of return type declarations.

Imports from the Same Namespace

The new Group Use Declarations feature will be crucial for those who want to import many classes from the same namespace. The new syntax cuts verbosity, makes your code tidier and easier on the eyes, and saves you a lot of typing time. It will also be easier to read through and debug codes, as group use declarations help you identify the imports that belong to the same module.

Frees Up Space

The goal of PHP 7 was to free up the space to enable improvement, so it was necessary to get rid of many deprecated functionalities and old and unsupported Server APIs and extensions.  All the removed items have been deprecated for a while in PHP 5 so most likely you haven’t used them for a long time. However please note if you have a legacy app running on older PHP versions the new PHP 7 can potentially break the code.

Check out some of our updated PHP7 compatible extensions!

LLucene-Searchucene Search

Increase revenue and customer satisfaction with faster, more relevant search results. Lucene Search is a powerful and flexible search solution that helps ensure your customers can always find the products they want.


Full Page CacheFull-Page-Cache-(Web)

Full Page Cache reduces your Magento store’s First Byte Time, Increases your web server request rate, reduces database load, and makes your store much more responsive



CacCache-Crawlerhe Warmer

The Magento Full Page Cache Crawler / Warmer will ensure your Full Page Cache solution is always “warmed” and ready to serve your store pages at the fastest speed possible. The extension is efficiently coded to reduce bandwidth, CPU, and crawling time.


 Image OptimizationImage-Optimization-(Web)

Images are very important for online stores, but unnecessarily large images can slow down the user experience and reduce search engine rankings. Image Optimization will optimize your images and reduce their size without sacrificing image quality, so that your site images are faster loading.


Auto-Translate-(for-web)Auto Translate

Increase your stores potential customer base by allowing users to translate the page to their preferred language. Ensure advertising campaigns and feeds targeting certain languages will automatically translate to that languageMinify 1.0



Product Labels

Automatically highlight your special offers, featured products, sales, and more. Multiple images / labels per products supported, flexible rules, and many, many options to empower you to market your products the best way possible.