Business Habits That Create Success: How to Stay on Track

For many professionals, staying on track when it comes to business can be tricky. There are many factors to think about and devote time to, from your family to your personal projects, and it can seem overwhelming at times to try and manage them all. However, there are some specific habits practiced by successful individuals that might help you stay on track. Whether you want to learn to manage your time more wisely or simply stay motivated, there are some small changes you can make to your routine that will help you stay on track. 

This is especially important for entrepreneurs who are just starting out, as it takes a lot of drive to be successful in such a competitive market, where so many startups are gaining ground. Keeping your business and personal finances separate, building your credit, and making contacts in the industry will help you keep your goals at the forefront.

Keep reading for some great tips on how to create successful business habits.

Make the Most of the Day

Some of the most successful individuals are early risers, and there’s a very good reason for that: the more daylight you have, the more you can do with the day. Fill up those hours with productive activities and plan out your goals so there’s no wasted time. Take meetings and appointments, stay on top of communication with your contacts, and get as much done as you can before 6 p.m. This way, you can go home with the knowledge that you made the most of the day, and the peace of mind that will help you relax and recharge for tomorrow.

Try hiring a maid service like these in Chicago and New York City! You can focus more on your work and less on the dust!

Manage Your Finances

There are few things more stressful than not having your finances in order. Whether it’s your personal bank account or the money you’re going to use for your startup, having everything organized will not only help you stay on top of your business needs, it will keep you in the good graces of the IRS as well. Always keep your personal and business accounts separate, keep receipts for every transaction (and keep them neat and organized by date), and make sure you have a firm budget. However, if you feel like you’re coming up short, consider looking into a business loan to help you through the tighter times. That said, it’s very important to read up on how interest rates work to ensure you know precisely what you’re getting into, especially since percentages can vary depending on the lender.

Network

Networking is essential for those who want to remain successful in business. Not only does it help you garner a following, you’ll also find peers who can help out when you find yourself stuck in a hard place, and having that kind of support will go a long way towards keeping you on top of your goals. Go to conventions, talk to other small business owners in the area, and make social media your go-to for managing relationships.

Surround Yourself with Good People

Surrounding yourself with people who are trustworthy and have similar goals to yours will help you delegate with ease, and that’s one practice of successful business people that will never change. You can’t take everything on yourself, and doing so will only lead to burnout. Give yourself a break now and then and allow the people on your team to help out.

Staying on track in the business world can be tough, especially with all the distractions we face on a daily basis. However, following these successful business habits and sticking with a routine can help you reach your goals with minimal stress and keep you looking forward.

How Extendware Will Migrate You From Magento 1.0 to 2.0 and Include 2.0 Extensions ( for free)!

Just when you thought you had all the right Extendware extensions for your Magento 1 store, Magento rolled out the 2.0 platform! In order to keep up with the times and the new Magento features, it would make sense to migrate to 2.0, but how much time and money will this take. Not to mention, now you need all new extensions!

Start with a Free Quote!

Do you need your website migrated from Magento 1.0 to 2.0? Do you love your current Extendware M1 Extensions but don’t want to have to buy new ones just for 2.0? Let us handle all of that for you.

Migration is not an easy task, but our Magento trained team can make it an easy and flawless process. Our migration services start at 4.5K and we will include a free 2.0 upgrade lifetime license on any 1.0 Extendware extension that your currently own, saving you hundreds on new licensing!

Magento 1.x can not easily transition to 2.3. A migration of the existing data from the 1.x installation to a new 2.3 installation needs to be done. Themes and extensions for Magento 1.x can not be used in Magento 2.x. The move to version 2.x is major change and may not be possible at this point if extensions you use are not available for the new version yet.

The good news is that Magento 1.0 will continue to be supported through at least 2019, so there is not a need to rush to the new 2.0 platform, but we are here to do that for you if you are ready! (Running an older version of Magento 1.0? We can upgrade you to the latest version, just ask!)

Please see here for a list of hosting requirements.

Let Extendware Take the Leg Work Out of Migration While You Get Back To Running Your Business!

Characteristics of a Successful Entrepreneur

Many people believe that being an entrepreneur is just about starting a business, but there are many other facets of the career path. Entrepreneurship is about building value for yourself, your employees, and your customers.

It takes years of hard work, accomplishments, and failures before it can pay off. Many new start ups and business ventures actually fail within the first 18 months. Starting a business is difficult, but many succeed by following some important tips.

Skills and knowledge can vary from company to company and industry to industry. It is important to have these attributes in your various niche, but other factors will make a big impact. In todays world, you need to be a technically savvy, and for certain businesses, will need to have necessary programming experience. For other companies, you may just need to be savvy at talking and interacting with people.

There are certain personality characteristics that define a successful entrepreneur. Temperament and mental fortitude are what set them apart from those who fail and the even bigger group of people who never try to start their own business.

Regardless if you are starting a law practice, a pilates studio, or a tech startup, all successful entrepreneurs share a few key personal characteristics that differentiate them from the rest.

Having a Vision

Having a long term vision is key in entrepreneurship. As the leader of your business, you will be the one who needs to cast a vision for your entire company. You’ll need to set the vision for the team, for your customers, and perhaps even for investors. This requires the ability to think strategically and long term about your companies potential in the future. It could be imagining a larger role for your company than just the service or product it provides.

Having a successful vision is motivating and will push you to perform at your best, even when times are tough.

Resourcefulness

Entrepreneurs need to find ways to scale their time and effort. They wear many hats, so you’ll often need to learn new things quickly and find ways to maximize your time. Other strategies are to rely on other people and technology to help get more done.

Use of technology is important for entrepreneurs as it enables them to find ways to reduce workload and accomplish more every day. It can also be used as a resource for quickly learning new skills or knowledge. Some great examples are automated appointment booking and reminder systems like social media marketing and automation like Hootsuite, automated appointment booking and reminder systems like Appointment Reminder, or do-it-yourself website building and hosting like Bluehost.

Decisiveness

As an entrepreneur, you’ll need to make tough decisions almost every day. The ability to quickly decide on everything from how to price your product or service to where to invest your profits or how to deal with an unforeseen crisis are critical.

It is important to find ways to quickly and easily analyze possible scenarios and make the best decision. Allowing yourself to this will allow you have to be able to move on with your day.

Sales Driven

Sales is an important factor, regardless of the type of business. Even if you’re not selling a product or service directly, you need to be able to sell your business to just about anyone. Partners, customers, clients are all important in sales. You need to be able to speak intelligently and passionately about what you do and why you do it.

Not being afraid to fail or face rejection means being able to keep composure in the face of roadblocks or tense negotiations.

Adaptability

As an entrepreneur, you should be prepared for change at all times and be ready to adapt to what comes your way and tackle new challenges. This means you also need to be willing to change your vision if you determine that it’s not viable.

There are many start ups that begin their business headed in one direction, realize that they are not hitting the need of customers, and totally redirect. It’s adapting to the environment, and what people want, even if it’s not the original vision.

Responsibility

When you are an entrepreneur, your company’s wins or losses will ultimately be attributed to your decisions and actions. Which means you have to be able to not only own that burden but also be willing to take responsibility for all your employees.

Being responsible is one of the primary roles of any entrepreneur. If you’re not taking charge, there’s no one behind you to pick up the slack.

Risk-Taking

Entrepreneurship is all about taking a bet. You’re betting on yourself, your product or service, and on your team. Whether you’re taking on loans to finance growth, putting your personal savings into the company to get it started, or deciding whether to hire another employee, you will always have risk associated with running a business.

As an entrepreneur, you must embrace risk and be driven by it. You can not be afraid. You must have confidence enough to face the risk every day and keep doing the work that needs to be done.

How Building eCommerce Apps is Different From Other Mobile Development Projects

Mobile e-commerce sales composed 34.5% of the total e-commerce sales last year, according to Statista, and this number will keep getting bigger. So if any retailer has not yet gotten a personal mobile app for their store, now it’s time to start thinking about one.

The process of developing an eCommerce mobile application is basically the same as for any mobile app. What differs is a set of components, that differentiate an eCommerce app from a game or any other application and allows it to conduct financial transactions and handle a big number of requests.

Payment gateway

A payment gateway is an essential component of any mobile e-commerce app. It is a service that helps users affect a payment and guarantees the security of in-app financial transactions.

The payment process within a mobile app goes as following:

  1. The user enters the payment details into an app form
  2. The app sends the information to the payment gateway
  3.  Payment gateway service encrypts the data and sends it to the issuing bank.
  4. The bank processes the request and either accepts or declines it.
  5. Upon approval, the payment is debited from the buyer’s card and is transferred to the seller.

There is a variety of payment gateway providers, with PayPal leading the list. Other popular and convenient services are Braintree, Stripe, 2Checkout, Amazon Payments.

One of the things to consider is to choose either a dedicated or aggregated merchant account. A dedicated account will grant you more control over your funds, like accelerating the speed of money transfer operations or adjustment to the customers’ needs, but this option is more expensive and complex. An aggregated account, on the other hand, offers faster and easier access to your account but keeps your funds together with other merchants’ funds.

Another crucial point is PCI DSS compliance. It does not matter whether you purchase the most expensive payment gateway system or the least expensive one, your app will have to comply with the Payment Card Industry Data Security Standard. It is necessary for enhanced card information protection and security.

Analytics integration

Since your app is all about sales, you need to know the behavior of your customers and track their activity. As well, you have to know about your sales and store performance to adjust the marketing strategy correspondingly. For that, you must incorporate an analytics tool within your mobile app.

The most popular choice would be Google Analytics. It allows tracking screen activity (the most popular screen, duration of visits, etc.), events (button clicks, swipes, ad clicks), performance of individual products or categories and more. Due to the popularity of the tool, Google offers a ready integration solution for Apple Market and Google Play.

Synchronization with the website

A business mobile app does not necessarily have to 100% reflect the website. It may be supportive or carry a gamification function – but not when we speak about an e-commerce mobile app.

Once you synchronize your app and the website, it would significantly save your time on implementing any changes within a store. Instead of doing double-work, you will be able to perform the actions simultaneously on both platforms.

You can integrate the app with the website via the API or with the manual file upload. The first option is faster and smoother and you can set up your store to notify the server every time any change is applied.

Integration with social media

Social media is today’s most powerful tool to reach your customers and communicate with them. For the mobile app, it performs several important functions.

Social media is a great promotional tool as it allows users to interact with your brand and share it on personal profiles. But for e-commerce, it plays a more significant role.

Users tend to abandon their shopping carts due to the lengthy registration process. The integration of social media enables a one-click registration and decreases the abandoned cart rate.

Visual merchandising

Visual merchandising implies creating an attractive display of products in order to engage the customer and motivate them to buy from you. Speaking in terms of an e-commerce app, visual merchandising will be reflected via the app design and UX/UI.

Do not underestimate the role of a good design. Carefully selected design elements can encourage to interact with a product much more than a promotional email. The design of the application should reflect your brand, its message, relate to the target audience and communicate the overall nature of the brand.

The in-app navigation plays a significant role too as it will be responsible for the customer’s intent to buy. If the action takes too many clicks, the user will most likely stop doing it. So your primary task is to make navigation as natural and hassle-free as possible, allowing your customer to enjoy a buying experience.

Wishlists

Though seemingly obvious, wishlists remain a powerful tool to retain existing customers and attract new ones. The incorporation of a wishlist within your app will help you encourage users for a purchase, actively interact with your products and offer more personalized suggestions and recommendations.

Depending on your store, you can integrate either a single or multiple wishlists and categorize them (i.e. Christmas wishlist). One important thing is to enable an option of creating a “guest wishlist”: for that, the user will only need to provide an email address in order to access the wishlist from any device.

Wishlists, same as product carts, have to be visible and easily accessed and managed. Otherwise, there is a high risk of the users abandoning the order and leaving the app.

Integration with ERP and CRM

Your business solely depends on your customers and, thus, you have to efficiently manage your client base. For that, companies utilize Customer Relationship Management systems that allow storing customers’ data, analyzing it and using for future company development and sales growth. The analysis of the customers’ demographics and buying behavior contributes to tailoring one’s marketing strategy in order to meet the exact buyer’s needs and increase sales.

Another system that is crucial for any business is ERP – Enterprise Resource Planning. This system is incredibly complex and involves not only customers’ data but also information about all business processes. ERP contributes to smooth business management and helps to improve the company’s performance.

Since mobile application serves as a source of valuable information about the customers and their buying behavior, it would make sense to integrate the CRM and ERP systems into your application (a Magento agency will help do that). By doing so, you will centralize all your processes, coming from both the website and mobile, and will be able to keep an eye on all business flows and adjust them, if needed.

The above-mentioned features are specific for the e-commerce mobile apps, but another functionality is somewhat similar to any other application. It will depend on the type of goods/services that you offer, your target audience and other factors that should be outlined in advance before launching the app.

Irina Linnik a marketing specialist at Onilab – a Magento troubleshooting company. Being a savvy e-commerce observer she always keeps abreast of innovation and covers the latest industry trends.

Irina has over 5 years of experience in freelance writing and has helped numerous companies communicate their message across various channels.  

 

 

Magento 2.0 Training Course

Here at Extendware, we are excited to introduce our new 2.0 Magento Extensions!  We will be adding new extensions monthly and will continue to use the same quality dedication, to make you the best assets for your Magento store!

Magento 2 is very advanced and extremely solid php driven e-commerce platform. However, such a solidity has a side effect. It’s not easy to understand how everything works and organized in Magento 2 from the user standpoint especially of you had no experience with previous version of e-commerce platform, Magento first edition.

We would like to introduce you Magento 2 Essential Video Training where this “side effect” of Magento 2 is addressed. This user oriented training made by Alex Kostritsa, gives merchants, marketing managers, and other admin users the basic information they need to manage Magento 2 store. Such Magento 2 course will make your Magento 2 experience smother and effective than if you decide to dig into everything by your own.

Magento 2 Essential Video Training splitted to 3 major chapters:

Chapter #1: From this chapter you will learn how to select hosting and install Magento 2. What useful software to consider and how to install store sample data.

Chapter #2: The major section where author highlight the basic features needed for day-to-day operations. You will learn how to manage all type of products, categories etc. You will also understand how to work with attributes and attributes sets. And of course, basic marketing and tax related features are covered in this chapter.

Chapter #3: Last, but no least chapter is about adding extensions, templates as well as do other sort of tune-ups for Magento 2.

If you are looking for step-by-step  that will help you to learn basis, this video course made by Alex is a great choice!

 

Optimize Your E-Commerce Store For Cyber Monday and Black Friday 2017!

Its that time of year again!

Black Friday and Cyber Monday are a great opportunity for online retailers and e-commerce businesses to drastically increase their sales with discounts and sales. 

Have you prepared your Magento store  the millions of shoppers, amped up to spend money for Black Friday and Cyber Monday? We have some tips that may help you and your store prepare!

Promote Promote Promote!

People can’t find you if you don’t tell them.  Send out dedicated newsletters to your subscribers by creating coupon codes and send them to customers in newsletters. Try conversion rate optimization software to track your customers conversions and promote specials via pop up ads or banners on your site! We love Picreel as they use the ReelOverlay feature where you can capture a new lead, gain a sale, or simply keep a visitor on your website longer with a pop-up that is customized according to your needs.

Add social media buttons to your product pages to encourage visitors to share your offers or post on blogs, community forums etc. Don’t be shy!

Give Your Store a Makeover

If you want your products to jump off the shelves during the campaign, you need to change the look of your website. Turn headers into banners to promote discounts. You can use several tools to do so. Check out our User Experience Extensions to help with things like search engines, product sorting, frequently viewed items and more!

Optimize Your Site

A holiday campaign performs best with seasonal landing pages. You can SEO-optimize  pages by using Black Friday- and Cyber Monday-related keywords. Use captivating images, write great content to allure shoppers. Try Image Optimization for faster load speed on images or Minify Js/Css/HTML to reduce page size, bandwidth and server load. 

You can also add temporarily SEO keywords to existing product pages to enhance your chances of getting new customers who utilize search engines to find discounts on the Internet.

Having an SSL certificate is also essential: shoppers may abandon the shopping cart if they see that the connection is not secure and they may be at risk of losing credit card data.

Make Sure Your Shopping Cart is Prepared

One of the most frustrating things for customers can be the checkout process. How many times have you seen your potential buyers just leave everything in the cart and bail? Its not a fun feeling. Abandoned Cart Modules have been extremely popular, allowing the system to inform your runaway customers that they have some good stuff waiting to be purchased! Check out Abandoned Cart Reminder or Follow Up Email for more info!

Give Your Customers a Reward or Discount

Everyone loves a good deal, and thats the main idea behind Cyber Monday and Black Friday. The great thing is, being an E-Commerce store, your customers can avoid the hassle of getting dressed and perhaps trampled by the deal seekers! Try Shopping Cart Price Rules to enable custom discounts for the Holidays or Free Gift to spread some love to those good customers you want to thank or introduce to your products. 

Black Friday and Cyber Monday are the best time of the year for ecommerce businesses to take sales to the next level. Some businesses miss the opportunity by failing to prepare their Magento store for the holidays. Stand out from the competition and see how Extendware Extensions can help you get on track. We offer 7 day free trials and 30 day money back guarantee, so you have nothing to lose!

Have fun and Happy Holidays from Extendware!
Use Code: CYBER20 at checkout for 20% off any Extendware Extension! (Excludes services and license updates; valid through 11/18/17)

The Benefits of Cross Selling

The Benefits of Cross Selling

by Sheryl Davis, Glew

What is Cross Selling?

Cross Selling is a sales tactic that encourages a shopper to buy complementary products.

Think about shopping for tomatoes at a grocery store. It’s common for stores to display items, such as cheese, among an aisle devoted to vegetables. Despite the store having a section specifically for cheese, growthstore managers strategically position cheese among the tomatoes knowing that the combination may tempt hungry customers. The product placement makes it easy for customers to find related items and impulsively pick up goods while shopping. In doing so, stores drive increases to the order value while reminding shoppers that certain products go well together.

Just like cross-selling products in brick and mortar stores, online tactics should bring convenience and ideas to the shopper while also proving to be lucrative for the retailer.

According to research by software provider Monetate, product suggestions can:

Increase revenue up to 300%

Boost conversions by up to 150%

Increase Average Order Value by as much as 50%

Benefits of Cross Selling

Cross selling benefits both stores and customers. For stores, it increases Average Order Value (AOV) and Benefitstherefore benefits revenue. Larger orders also often allow stores to cut down on packaging and shipping costs by consolidating items in a box that may have otherwise been partially full. And keep in mind that driving your AOV higher will increase the Lifetime Value of customers, often providing incremental capital that can be used to market to those customers.

But the good news is that cross selling doesn’t just benefit your store, it also benefits your customers! Shoppers can find items faster when they are recommended on individual product pages. Plus, a well-paired product recommendation can bring a customer’s attention to a complimentary product that they might not have known existed. Adding value to your customer’s experience while making more money? It’s a no brainer.

How to Get Started

1) Use a tool that analyzes purchasing behavior. With a breakdown of products that are most commonly purchased together you can set your cross sale recommendations without any guesswork.

Frequantly-Bought-Together-(for-web)2) Install a Magento extension that will display product recommendations. Extendware’s “Frequently Bought Together” and “Who Viewed This Also Viewed” extensions are built for Magento stores to cross sell on every product page.

3) Monitor items that are selling effectively and consider adding those items to your store as a bundle. You could offer a small discount when purchasing the items Who-Viewed-This-Also-Viewed-(for-web)together, or pull together kits for items to quickly be purchased at once.

Sheryl Davis is a digital marketer at Glew, an ecommerce analytics software provider, where she focuses on helping online stores understand and act on their data. Each week she publishes practical strategies for ways to rock ecommerce success.
Blog | Website | LinkedIn | Twitter | Facebook

 

The Magento Tools You Need to Succeed at Any Level

Stop Reinventing the Wheel

Only an idiot keeps trying to reinvent the wheel – so why would you venture out on your own to make your own mistakes trying to find the right tools for your Magento store?

Phrase

Many others – including us – have already made all those mistakes for you. All you have to do is just listen to the hard-won “wisdom” we all have learned the hard way.

TestAt Extendware, we are out here – every single day – learning what works and what doesn’t work with Magento and the Magento eco-system. We’re testing various CRM Systems, Customer Service Tools, Magento extensions and plugins, Magento hosting solutions, you name it, we’ve likely tried it.

We know it feels better to always try out something on your own, hoping you’ll stumble on some great new tool that others haven’t found yet. Maybe you’ll find the next ConvertKit before anyone else does, but more likely you’ll end up wasting time and money on something that doesn’t fit your company or goals…(we’re looking at you, ZenDesk)

Trust us, we’ve been there…and now, after years of testing different tools, we’ve settled on a few products and services that we believe are best for our customers and we use them on a daily basis for everything we do.

Best of Breed Magneto Resources

One of the first things that we wish we had when we started working on Magento was a list of “Best of Breed” tools and utilities to help us optimize our Magento installation and make our store “just work better.” Now that we’ve been through years of figuring these things out, we wanted to share what we’ve learned in multiple blog posts and collect all of that information into one resource for our community.

We’ve put together our own Extendware Resources Page where we list out exactly what tools we use, why we use them, and someweb other tips and tricks to help with your Magento store configuration and implementations.  We have tested and relied upon every recommendation on our Resources page for at least 6 months or more. Many of the resources listed there are crucial to running our business (or were crucial to developing Extendware to where it is today).

We hope this resource helps you cut down on searching for the right tools and brings you success faster than you would have otherwise. As always, send us any suggestions or ideas to [email protected], we love to hear from you.

That’s it for today, Extendware Community! Thanks for tuning in. Have an profitable and resourceful week!

Benefits of the Magento Delete Orders Extension

Delete Unwanted, Spam, and Old Orders with Magento Delete Orders Extension

Uh oh…Your mailbox is full.

Your Magento Storage has reached it full capacity. Your mailbox is full. “This person can not receive any more messages.”

All of these phrases are familiar and are just about the last thing you want to start your workday with (well, not worse than the dreaded “Magento White Screen“). They mean you need to clean and organize and DELETE!

Fraudulent, test or fake orders can take up major space and the Delete Orders extension can help make the clean up quick and easy.

Delete? I Don’t Want To Delete Anything!Character-order

Delete can be a scary word for people, especially with multiple admins. Extendware’s Delete Orders extension will allow you to give access only to those permitted to delete orders as well as toggle the deletion capabilities on and off so you wont have to worry about losing valuable transaction information on accident.

Easily and completely delete orders from your Magento store. Great for deleting your old test orders and other orders you do not want cluttering your reports and taking up space in the database.
Easily and completely delete orders from your Magento store. Great for deleting your old test orders and other orders you do not want cluttering your reports and taking up space in the database.

single-order

 

Another great benefit to the Delete Orders extension is that you can delete single orders or in bulk and all of the credit memo and shipment info will also be deleted and not left to clutter database. This simple extension will save you a ton of time weeding through old orders and give you more time for the new ones!

Important Features of Delete Orders Extension

  • Easily Delete Any Order
    Simply click the “Delete” button on the order page and any order can be deleted.
  • Bulk Delete Orders
    Select any number of orders in your order grid and then select “Delete Permanently” from the grid actions to delete orders in bulk.
  • Disable Deleting for Certain Administrative Users
    Deleting orders is a powerful feature that not every admin should have access too. You have the ability to ensure only specific admin users can delete an order.
  • Delete Your Test Orders and Fraudulent Orders
    Test orders, fake orders, fraudulent orders, etc, should not take up room in your database. Now you can easily delete these orders.
  • Easily Enable / Disable to Ensure no Accidental Deletes
    Turn the deletion capabilities on and off, so it is only enabled when you want to delete. This will prevent any accidental order deletions.
  • Corresponding Invoice / Credit Memo / Shipment / etc Values Deleted
    When the order is deleted the corresponding invoice, credit memo, shipment, etc, data is also deleted so these items will not be orphaned in the database.

If you can believe it, the above list is not a complete list of features. Please try the online demo or install as a free trial  and take 30-DAYSadvantage of our risk-free 30 day refund guarantee to fully see the power and elegance of the Delete Orders extension.


Delete-Orders-(for-web)Quick Delete Orders Extension Overview

Easily and completely delete orders from your Magento store. Great for deleting your old test orders and other orders you do not want cluttering your reports and taking up space in the database. You can delete one order or delete multiple orders at the same time.


 

Why is Extendware Full Page Cache Better than Varnish Caching Services?

Full-Page-Cache-(Web)We get the question quite often in our Extendware Support channel, “Why can’t I just use Varnish* caching services instead of the Extendware FPC solution?”

The simple answer is, the Extendware Full Page Cache does not need or use Varnish because Varnish is not well implemented for the Magento platform. In fact, there are two specific reasons that FPC is a much better solution for a Magento store than using the Varnish caching solution.

Reason 1: Few Database Requests and a Higher Cache Hit Rate

One of the reasons that Extendware’s Full Page Cache (FPC) is a better solution than Varnish is that – like Varnish – FPC does not use the database for most requests, so it reduces load on the database.

However, unlike varnish, FPC has a high cache hit rate (percent of requests served by cache) that Varnish can not match, due to the design of FPC and its native use of Magento’s platform.

Not-integrated

 

Since Varnish is a general caching solution – and not built for specifically for Magento – it is not well integrated into the Magento platform. This allows Extendware’s FPC – a Magento customized solution – to outperform Varnish in almost every caching scenario.

Reason 2: Varnish Flushing Limitations

In addition, Varnish has severe limitations with flushing. For example, the whole varnish layer cache needs to be flushed when there are any changes on your store. On the contrary, our FPC can flush selectively and not affect the cache of your entire store for when only one category or page needs to be changed.

As a result of these Magento specific capabilities that come out-of-the-box with Full Page Cache that are unavailable in Varnish, customers using FPB on their Magento stores generally have better overall speed and experience.

These two simple limitations with the Varnish solution make a custom made Magento-specific Full Page Cache solution a no-brainer.

* Varnish is a cache server technology: https://www.varnish-cache.org/

Quick Overview

Full-Page-CacheExtendware’s Full Page Cache reduces your Magento store’s First Byte Time, Increases your web server request rate, reduces database load, and makes your store much more responsive. Extendware’s Caching solution is the best Magento Caching Performance Extension you can buy to speed up your store and easily pays for itself by saving you money rather than buying expensive hardware solutions to increase your Magento store optimization rates.


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