Welcome to the Extendware Magento Resources section, a curated list of the tools and websites we strongly recommend for building and optimizing your Magento business.

We have tested and relied upon every recommendation on this page for six months or more. Many of the resources listed here are crucial to running our business (or were crucial to developing Extendware to where it is today).

Before digging into the awesome resources we know and trust, an important disclosure.

Nexcess Hosting

All of our Extendware Magento websites are hosted on Nexcess. Why? Because they make it incredibly easy to get a new site up and running with their 1-click installation. Nexcess is stable, secure, and scalable. Oh, and they’re blazing fast compared to all the other hosts we tried.

You can use your Nexcess account to host multiple domains—no need to pay more for hosting when you’re ready to start another website. Also, they provide outstanding customer service and some of the fastest hosting speeds we’ve seen in the marketplace. Personally, I always call Nexcess by phone as it’s the best way to reach Nexcess Customer Support and get answers, they are happy to talk direct.

We highly recommend using Nexcess for your Magento store website, and you can get started now at $19.95/month with their Shared Plan for small Magento stores.




ConvertKit is our number one recommendation for email list management. We have found it better and easier to use than a whole host of other email service providers.

ConvertKit makes managing your email list and setting up autoresponders super easy and user-friendly because it was designed by designers, not programmers. So visually it’s intuitive.

It allows us to easily segment our email subscribers into groups so that they get content specific to their individual Magento needs.

We highly recommend using ConvertKit for your email list building, especially if you are just starting out with collecting emails and building your first segmented lists.




Groove is our number one recommendation for customer service management. We have found it better and easier to use than other competitors, like ZenDesk.

Groove decided to make customer service software simple, and we believe they’ve done it well. Groove lets you Collaborate on all your customer emails, social media, chats and calls together in one helpdesk.

Choosing the right Customer Service Ticket management system can be crucial, because changing providers is incredibly painful. Trust us on this one.

Although there are many customer service help tools available – and more every day – we’re comfortable recommending Groove as your long term solution.




Picreel is our newest recommendation and it is easily the best CRO tool set for Magento stores. We first noticed how well Picreel worked on a competitor site and have since brought it into our business.

The benefit of Picreel is not only in how well it recovers site visitors that have left your site, but also how well it does in recognizing exit behavior and stopping potential customers from leaving your site in the first place.

The #1 mistake most new businesses make is they don’t capture details about their visitors, Picreel helps alleviate this mistake right out of the box. We use the Picreel’s ReelOverlay targeted pop-up across multiple customer acquisition situations.




Excel Software Services provide custom software and web development solutions specializing in advanced inventory solutions and 3rd party integration.

Excel Software is a second generation of Business Forms management software designed to streamline and integrate the processes of an order beginning with the estimate, through the entry of the order, tracking it’s steps through the manufacturing process to the shipping dock, right on through to the invoicing and accounting aspects.



By combining silos of customer data, merchandise data and performance data, ecommerce stores can unlock important insights. Once combined, Glew’s powerful ecommerce analytics tool displays store data so that decision makers can easily root out revenue generating opportunities.

Glew pulls ecommerce data from three major sources: your ecommerce platform, your Google Analytics account, and primary ecommerce advertising sources. Glew integrates seamlessly with Magento & Magento 2.0 and more.