Automate you store translations with DeepL Translator for Magento

Open new markets by adding more languages to your Magento store. Our new DeepL Translator Extension for Magento helps you to translate products, attributes, categories, CMS pages and blocks and even blog posts within minutes.

DeepL translator for Magento

While at the moment the extension already supports German, English, French, Spanish and Polish, by the end of July 2022, you will get fully automated and high quality translations for 28 languages for your Magento shop.

Find out more about DeepL Translator for Magento here.

New Extendware Service Desk and 24 currencies

We migrated all our knowledge base entries, reviewed them and published them within our new service desk, which can now be found at https://support.extendware.com.

The new service desk provides a powerful Elasticsearch integration and the ability to directly create support requests within the help center.

Extendware 24 currencies supported in Magento 2 store

24 currencies now supported in our Magento 2 store

As of today, February 20th, 2022 we are happy to announce, that we now offer 24 currencies with our payment providers PayPal and Stripe: AUD, CAD, CHF, CZK, DKK, EUR, GBP, HKD, HUF, ILS, JPY, MXN, NOK, NZD, PHP, PLN, RUB, RON, SEK, SGD, THB, USD, ZAR.

Find a detailed table which currencies are provided by which payment providers here.

6 Tips for Starting Your Entrepreneurial Leap on the Right Foot

Your brain has been teeming with this business idea for a long time, and you feel like you’re ready to pursue your dream of being an entrepreneur. You may have a job or be between jobs, but that feeling of being ready is too strong to ignore.  

Before you jump into the startup pool, step back and take stock of what that decision means to you on multiple levels and decide if you’re truly ready to be as vulnerable as the process will make you.

Establish Your Funding

Entrepreneurs with a great network will find this part easy, but for many, it’s a challenge. Many business owners self-fund with a little help from friends and family. Others are able to get financing from lenders. In all cases, calculate your startup costs and come up with a timeframe and plan for spending your capital.

Get a Mentor 

Despite the fact that nine out of 10 entrepreneurs agree that mentors make a positive impact on the survival of a business, less than a quarter of small business owners had a mentor when they started their business. That’s an opportunity to start your business on the right path because mentors shorten the learning curve, especially if that person worked in your sector. One place to find your own Miami-based mentor is SCORE.

Choose Your Business Structure

Formalizing your Florida business has numerous benefits for you as an entrepreneur. There are tax advantages to establishing your startup as a limited liability company (LLC), for example, as well as the ability to protect your personal finances from business liabilities. One of the biggest benefits is that with a formalized business entity, you stand a better chance of being taken seriously by a lender when you need to apply for a loan or a line of credit. The rules for registering a business vary by state, so check those out before starting the process.

Invest in the Right Technology

There are several types of technology entrepreneurs need to invest in, such as accounting software. However, one of the most important is a customer relationship management (CRM) system. Customer service is a dealmaker when it comes to brands standing out. CRMs help businesses understand the value of their customers over the lifetime of the business. A good CRM that provides insight into purchasing habits and opinions has an average ROI of $8.71 for every dollar spent.

Create Your Business Plan

Putting ideas on paper can be the difference between a dream and a goal. Planning your business not only makes it real but more viable. In fact, entrepreneurs who create a business plan are more likely to follow through on starting their business. They become tuned in to the business’ performance and strategies, making it more likely that the business moves beyond the startup phase to growth. 

Give Yourself the Best Chance for Success

Having a great business idea is one thing, but there’s a lot more to entrepreneurship. You’re the biggest investor in your business, so make smart choices before you start.

Make your company’s e-commerce platform more functional with the help of Magento extensions from ExtendWare.

A New Horizon Ahead

As we move forward, here at Extendware.com we are looking to improve our website and add more tools to help your ecommerce business to grow. We expect a lot changes in 2020; we want to thank all our customers that have stuck with us throughout the last few years.

You can expect a lot more from us and we are excited what lies ahead for Extendware.com. We love to hear any feedback from our readers and from clients, anything that can help our site do a better job is welcome. As Extendware.com comes under a new ownership, we hope to learn more and continue our pursue for perfection.

We hope that our clients and their families stay safe during these uncertain times; we are looking forward to serve you in near future.

God bless you

We will be in touch soon!

Extendware Team

Covid-19 Special for Extendware Customers

Dear customers,

The COVID-19 pandemic has effected us all, and being a small business like yourself, we have had to make some drastic price cuts to our products and currently put all additional Magento 2.0 module production on hold for the time being.

To help you launch your projects as quickly as possible, we have decided to cut all prices of Extendware Extensions.

Please check out extendware.com to see all the huge price changes.

We will still provide services (such as installation, migration and custom development) on an add needed basis. Please reach out to us out for additional details.

We hope this huge cut on pricing and plans will allow you all to continue to assist your business in this crucial time and we appreciate you helping to keep a small business like Extendware running.

Be safe everyone,

Extendware

How Building eCommerce Apps is Different From Other Mobile Development Projects

Mobile e-commerce sales composed 34.5% of the total e-commerce sales last year, according to Statista, and this number will keep getting bigger. So if any retailer has not yet gotten a personal mobile app for their store, now it’s time to start thinking about one.

The process of developing an eCommerce mobile application is basically the same as for any mobile app. What differs is a set of components, that differentiate an eCommerce app from a game or any other application and allows it to conduct financial transactions and handle a big number of requests.

Payment gateway

A payment gateway is an essential component of any mobile e-commerce app. It is a service that helps users affect a payment and guarantees the security of in-app financial transactions.

The payment process within a mobile app goes as following:

  1. The user enters the payment details into an app form
  2. The app sends the information to the payment gateway
  3.  Payment gateway service encrypts the data and sends it to the issuing bank.
  4. The bank processes the request and either accepts or declines it.
  5. Upon approval, the payment is debited from the buyer’s card and is transferred to the seller.

There is a variety of payment gateway providers, with PayPal leading the list. Other popular and convenient services are Braintree, Stripe, 2Checkout, Amazon Payments.

One of the things to consider is to choose either a dedicated or aggregated merchant account. A dedicated account will grant you more control over your funds, like accelerating the speed of money transfer operations or adjustment to the customers’ needs, but this option is more expensive and complex. An aggregated account, on the other hand, offers faster and easier access to your account but keeps your funds together with other merchants’ funds.

Another crucial point is PCI DSS compliance. It does not matter whether you purchase the most expensive payment gateway system or the least expensive one, your app will have to comply with the Payment Card Industry Data Security Standard. It is necessary for enhanced card information protection and security.

Analytics integration

Since your app is all about sales, you need to know the behavior of your customers and track their activity. As well, you have to know about your sales and store performance to adjust the marketing strategy correspondingly. For that, you must incorporate an analytics tool within your mobile app.

The most popular choice would be Google Analytics. It allows tracking screen activity (the most popular screen, duration of visits, etc.), events (button clicks, swipes, ad clicks), performance of individual products or categories and more. Due to the popularity of the tool, Google offers a ready integration solution for Apple Market and Google Play.

Synchronization with the website

A business mobile app does not necessarily have to 100% reflect the website. It may be supportive or carry a gamification function – but not when we speak about an e-commerce mobile app.

Once you synchronize your app and the website, it would significantly save your time on implementing any changes within a store. Instead of doing double-work, you will be able to perform the actions simultaneously on both platforms.

You can integrate the app with the website via the API or with the manual file upload. The first option is faster and smoother and you can set up your store to notify the server every time any change is applied.

Integration with social media

Social media is today’s most powerful tool to reach your customers and communicate with them. For the mobile app, it performs several important functions.

Social media is a great promotional tool as it allows users to interact with your brand and share it on personal profiles. But for e-commerce, it plays a more significant role.

Users tend to abandon their shopping carts due to the lengthy registration process. The integration of social media enables a one-click registration and decreases the abandoned cart rate.

Visual merchandising

Visual merchandising implies creating an attractive display of products in order to engage the customer and motivate them to buy from you. Speaking in terms of an e-commerce app, visual merchandising will be reflected via the app design and UX/UI.

Do not underestimate the role of a good design. Carefully selected design elements can encourage to interact with a product much more than a promotional email. The design of the application should reflect your brand, its message, relate to the target audience and communicate the overall nature of the brand.

The in-app navigation plays a significant role too as it will be responsible for the customer’s intent to buy. If the action takes too many clicks, the user will most likely stop doing it. So your primary task is to make navigation as natural and hassle-free as possible, allowing your customer to enjoy a buying experience.

Wishlists

Though seemingly obvious, wishlists remain a powerful tool to retain existing customers and attract new ones. The incorporation of a wishlist within your app will help you encourage users for a purchase, actively interact with your products and offer more personalized suggestions and recommendations.

Depending on your store, you can integrate either a single or multiple wishlists and categorize them (i.e. Christmas wishlist). One important thing is to enable an option of creating a “guest wishlist”: for that, the user will only need to provide an email address in order to access the wishlist from any device.

Wishlists, same as product carts, have to be visible and easily accessed and managed. Otherwise, there is a high risk of the users abandoning the order and leaving the app.

Integration with ERP and CRM

Your business solely depends on your customers and, thus, you have to efficiently manage your client base. For that, companies utilize Customer Relationship Management systems that allow storing customers’ data, analyzing it and using for future company development and sales growth. The analysis of the customers’ demographics and buying behavior contributes to tailoring one’s marketing strategy in order to meet the exact buyer’s needs and increase sales.

Another system that is crucial for any business is ERP – Enterprise Resource Planning. This system is incredibly complex and involves not only customers’ data but also information about all business processes. ERP contributes to smooth business management and helps to improve the company’s performance.

Since mobile application serves as a source of valuable information about the customers and their buying behavior, it would make sense to integrate the CRM and ERP systems into your application (a Magento agency will help do that). By doing so, you will centralize all your processes, coming from both the website and mobile, and will be able to keep an eye on all business flows and adjust them, if needed.

The above-mentioned features are specific for the e-commerce mobile apps, but another functionality is somewhat similar to any other application. It will depend on the type of goods/services that you offer, your target audience and other factors that should be outlined in advance before launching the app.

Irina Linnik a marketing specialist at Onilab – a Magento troubleshooting company. Being a savvy e-commerce observer she always keeps abreast of innovation and covers the latest industry trends.

Irina has over 5 years of experience in freelance writing and has helped numerous companies communicate their message across various channels.  

 

 

Magento 2.0 Training Course

Here at Extendware, we are excited to introduce our new 2.0 Magento Extensions!  We will be adding new extensions monthly and will continue to use the same quality dedication, to make you the best assets for your Magento store!

Magento 2 is very advanced and extremely solid php driven e-commerce platform. However, such a solidity has a side effect. It’s not easy to understand how everything works and organized in Magento 2 from the user standpoint especially of you had no experience with previous version of e-commerce platform, Magento first edition.

We would like to introduce you Magento 2 Essential Video Training where this “side effect” of Magento 2 is addressed. This user oriented training made by Alex Kostritsa, gives merchants, marketing managers, and other admin users the basic information they need to manage Magento 2 store. Such Magento 2 course will make your Magento 2 experience smother and effective than if you decide to dig into everything by your own.

Magento 2 Essential Video Training splitted to 3 major chapters:

Chapter #1: From this chapter you will learn how to select hosting and install Magento 2. What useful software to consider and how to install store sample data.

Chapter #2: The major section where author highlight the basic features needed for day-to-day operations. You will learn how to manage all type of products, categories etc. You will also understand how to work with attributes and attributes sets. And of course, basic marketing and tax related features are covered in this chapter.

Chapter #3: Last, but no least chapter is about adding extensions, templates as well as do other sort of tune-ups for Magento 2.

If you are looking for step-by-step  that will help you to learn basis, this video course made by Alex is a great choice!

 

Why LoadView, A Cloud Based Load Testing Tool, Can Help Your Websites and API’s

Website Load Testing Explained

You’ve built what you think is a pretty good website, and you can’t wait to start catering to visitors—while your site may have performed just fine when you were the only one testing it, are you sure it’s up to the challenge of handling real operating conditions?

Load testing is essential to deploying a web presence that works, and you can’t afford to launch without it. Here’s what you should know.

What Is Load Testing?

In the realm of modern computing, the concept of a load is equivalent to the amount of demand being placed on a given system at a particular moment. For instance, network hardware such as servers, or the computers that answer requests for your website’s data, make decisions at specific rates and only accept a certain maximum number of connections. Similarly, a site’s database software backend may not be capable of processing more than a limited volume of transactions at one time.

How Does Load Testing Work?

As you can see, there are many different ways to quantify load and measure the performance of the distinct elements that make up a functional website. Load testing simulates what could happen when your site faces real-world conditions. For instance, you might use a testing tool that generates thousands of requests that your server has to answer or force your shopping cart software to process hundreds of dummy orders simultaneously.

You can take this practice even further by pushing your site beyond its limits, which is known as stress testing. By exceeding the reasonable demands that your website usually faces, you get a better picture of what could happen during disaster situations.

What Can Load Testing Reveal?

Why try to break your site with stress testing or have it perform simulated tasks? The idea behind load testing is to prevent the unexpected from catching you off guard.

Websites and the business systems that they connect to depend on a seemingly endless amount of computer code. Many sites and server operating systems run tools and libraries from hundreds of sources. It can be hard to anticipate when something might not behave the way you assumed it would.

To make life tougher, many programmers design software to fulfill specific needs in a limited range of use cases. It’s not unreasonable to assume that you might commit a fatal error while attempting something you thought was totally fine. Instead of waiting until you’ve got a thousand customers trying to make Black Friday purchases to find out that your site can’t cope, it’s better to learn how it behaves in a safe testing environment.

Load testing doesn’t just let you know what you’ve done wrong. It also reveals what you could be doing right. Since testing exposes performance data, it makes it easier to optimize the way your site works so that it meets demand.

How Can I Get Started?

Whether you’re preparing for Cyber Monday or just trying to create a new revenue source, automated load testing needs to become a part of your software development cycle. To learn more about your options, check out LoadView-Testing.com

Glenn Lee is a Web Performance Engineer and Technical Writer who has worked at Dotcom-Monitor for 5 years. He is passionate about the technology industry, how it progresses rapidly, and meets varying global development needs. Glenn focuses on web performance advancement.