Magento – Magento Blog https://blog.extendware.com by ExtendWare Tue, 19 Nov 2024 18:52:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://blog.extendware.com/wp-content/uploads/2022/02/cropped-android-chrome-384x384-1-32x32.png Magento – Magento Blog https://blog.extendware.com 32 32 Sample Product Order for Magento 2 https://blog.extendware.com/sample-product-order-for-magento-2/ Mon, 11 Nov 2024 11:31:38 +0000 https://blog.extendware.com/?p=2172 Read more]]> The Sample Product Order Extension for Magento 2 is an essential tool for businesses seeking to enhance customer engagement by offering product samples. Whether you’re in the cosmetics, food, or any other sample-eligible product industry, this extension streamlines the “try before you buy” process, helping build customer trust and boosting sales.

Why Choose Our Sample Order Extension

Our Sample Order Extension offers a seamless experience for both customers and store owners. It enhances customer engagement by allowing easy sample requests, which fosters trust and encourages purchases. Store owners benefit from simple backend management with SKU-based tracking and smooth integration with Magento 2. This extension is perfect for any store offering sample-eligible products, simplifying the entire process, making it efficient and streamlined.

  • Easy Sample Requests: Customers can quickly enter their address and place orders without a lengthy checkout process.
  • Quick Configuration: Easily add sample products using SKU numbers in the backend for effortless management.
  • Streamlined Process: Enjoy quick and simple sample requests in just a few clicks.
  • User-Friendly Interface: A straightforward system that enhances the customer experience.
  • Hassle-Free Shopping: Eliminate unnecessary steps for a stress-free ordering experience.
  • No Login Required: Guests can easily order samples without needing to create an account.
  • Separate Email Notifications: Send customized email templates to notify customers about their sample orders.

Extension Capabilities

The Sample Product Order Extension integrates seamlessly into the Magento 2.2.x. Store owners can configure the system to automatically add sample products using SKUs. The extension simplifies the order flow, eliminating unnecessary checkout steps and ensuring a smooth, efficient experience for both customers and store owners. This setup improves customer interaction, promoting trust and encouraging purchases.

Conclusion

Gain a competitive edge with the Sample Product Order Extension for Magento 2. Streamline your sample request process, offer customers a hassle-free experience, and enjoy simplified backend management. This extension is a key tool for growing your business, boosting customer trust, and increasing conversions, all while offering a seamless sample ordering experience.

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DeepL Translator Glossary: Your Solution for Accurate Multilingual Content in Magento https://blog.extendware.com/extendwares-deepl-translator-glossary-your-solution-for-accurate-multilingual-content/ Mon, 21 Oct 2024 06:40:56 +0000 https://blog.extendware.com/?p=2138 Read more]]> In today’s global marketplace, reaching customers in their native language is more than a courtesy—it’s a necessity. For Magento 2 store owners aiming to expand their international footprint, delivering accurate and consistent translations is a critical component of success. This is where Extendware’s DeepL Translator Glossary Extension for Magento 2 comes into play, offering a seamless solution to manage translations effectively.

Why Accurate Translations Matter

When customers browse your online store, they expect clarity and professionalism. Inconsistent translations, especially of key terms like product names, brand slogans, or technical jargon, can disrupt the user experience. Maintaining a consistent translation of these terms is crucial for:

  • Brand Integrity: Ensuring your brand message remains uniform across different languages.
  • Customer Trust: Providing clear and accurate information builds confidence in your products and services.
  • Competitive Advantage: Stand out in the global market by offering a seamless multilingual experience.

Benefits of Using the Extension

Enhanced Customer Experience: Provide your international customers with a seamless and understandable shopping experience.

Time and Resource Efficiency: Automate translations while maintaining control over critical terms, reducing the need for manual adjustments.

Global Brand Consistency: Keep your brand messaging uniform across all markets, strengthening your global presence.

Enhance Your Global Reach Today

Extendware’s DeepL Translator Glossary Extension is more than just a translation tool—it’s a strategic asset for any Magento 2 store looking to optimize its international presence. By ensuring accurate and consistent translations, you can build stronger connections with customers worldwide and drive global sales growth.

Don’t Miss Out! Before you unleash the glossary magic, make sure you’ve got the main DeepL Translator extension installed on your Magento 2 store. Think of the glossary as the cherry on top of your translation sundae—sweet, essential, and it only works when the ice cream (that’s the main DeepL Translator) is in place!

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Introducing New Features in Deepl Translator for Magento! https://blog.extendware.com/introducing-new-features-in-deepl-translator/ Mon, 24 Jun 2024 13:05:24 +0000 https://blog.extendware.com/?p=2132 Read more]]> We are thrilled to announce that DeepL Translate has just been upgraded with two fantastic new features that are set to enhance your translation experience significantly. Whether you’re a seasoned translator or a language learner, these updates are designed to make your work more efficient and accurate. Let’s dive into what’s new!

Support for Tag-Handling: HTML or XML at Your Command

First up, we’ve added support for taghandling, a feature that gives you the power to specify how tags should be treated during the translation process. This is particularly useful for those working with web content or any text that includes formatting tags.

With this update, you can now choose whether to handle tags as HTML or XML. This means that Deepl Translator will recognize and preserve the structure of your content, ensuring that formatting and layout remain intact after translation. This is a game-changer for maintaining the integrity of your web pages, making the translation process smoother than ever.

Customize Formality Levels for Your Translations

Understanding the nuances of language formality is essential when translating content for different audiences and contexts. With this in mind, we’re excited to unveil a new dropdown in the admin configuration of DeepL Translator. This dropdown allows you to set the formality level for translations across various languages, supporting:

  • German (DE)
  • French (FR)
  • Italian (IT)
  • Spanish (ES)
  • Dutch (NL)
  • Polish (PL)
  • Portuguese, Brazilian (PT-BR)
  • Portuguese, European (PT-PT)
  • Japanese (JA)
  • Russian (RU)

By tailoring the formality level to specific languages, you can ensure that your translations strike the right tone—from formal business communications to casual social media posts—making your content more engaging and culturally appropriate.

Why It Matters

At DeepL, we are committed to continuously improving our platform to meet the evolving needs of our users. These new features are designed to save you time, maintain accuracy, and uphold the nuances of language—no matter the complexity of your content.

We invite you to explore these new capabilities and discover how they can streamline your translation processes and elevate the quality of your multilingual communications.

Your Feedback Matters

We’d love to hear your thoughts on these new features. Your feedback is invaluable to us as we continue to develop and refine DeepL Translate. Please don’t hesitate to reach out with any comments, suggestions, or questions.

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DeepL Translator Extension Introduces Customizable Options! https://blog.extendware.com/deepl-translator-extension-introduces-customizable-options/ Mon, 11 Mar 2024 07:40:40 +0000 https://blog.extendware.com/?p=2105 Read more]]> We’re thrilled to announce a groundbreaking enhancement to the DeepL Translator extension: the introduction of customizable options for translation! Picture this: you can now seamlessly translate the customizable options of your products, breaking down language barriers and unlocking boundless personalization possibilities. 🌍✨

DeepL translator for Magento

In today’s global marketplace, catering to diverse audiences is paramount. We understand the importance of offering products that resonate with customers regardless of their language or location. That’s why we’ve integrated customizable option translation into our Deepl Translator extension, enabling merchants to provide a localized shopping experience that speaks directly to their target audience.

So, what are you waiting for? Experience the power of our enhanced translation support for customizable options today! Whether you’re a seasoned e-commerce veteran or just starting your online journey, our Deepl Translator extension for Magento 2 has everything you need to succeed in the global marketplace. Join us as we revolutionize how you connect with customers worldwide and let your creativity soar like never before!

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Competitor Product and Price Monitoring for Magento 2 https://blog.extendware.com/competitor-product-and-price-monitoring-for-magento-2/ Thu, 15 Feb 2024 13:27:57 +0000 https://blog.extendware.com/?p=2099 Read more]]> In today’s fast-paced e-commerce environment, staying ahead of the competition is crucial for the success of any online business. With countless options available to consumers, it’s essential to monitor and adapt to dynamic market conditions effectively. That’s where our cutting-edge extension for Magento 2 comes in – the Competitor Product and Price Monitoring solution.

Our meticulously crafted extension is designed to provide you with real-time insights into your competitors’ pricing strategies and product availability. By harnessing the power of data, you can make informed decisions and ensure that your business remains well-positioned in the market at all times.

Here’s how our Competitor Product and Price Monitoring extension can benefit your Magento 2 store:

  1. Comprehensive Price Monitoring: Keep a close eye on your competitors’ pricing strategies so you can adjust your prices to stay competitive. Our extension allows you to monitor prices across a wide range of products, giving you valuable insights into market trends and consumer behavior.
  2. Stock Availability Tracking: In addition to monitoring prices, our solution also tracks stock availability, ensuring that you never miss out on sales opportunities due to product shortages. By staying informed about your competitors’ inventory levels, you can proactively manage your own stock and meet customer demand more effectively.
  3. Real-time Insights: With our extension, you can access real-time data on competitor prices and product availability directly from your Magento 2 dashboard. Say goodbye to manual data collection and analysis – our solution automates the process, saving you time and resources.
  4. Strategic Decision-making: Armed with comprehensive data, you can make strategic decisions to optimize your pricing strategies, streamline inventory management, and enhance overall competitiveness. Whether it’s adjusting prices in response to market fluctuations or identifying new growth opportunities, our extension empowers you to take proactive action.
  5. Seamless Integration: Our Competitor Product and Price Monitoring extension seamlessly integrates with your Magento 2 store, providing a hassle-free experience for both setup and usage. With intuitive controls and customizable settings, you can tailor the extension to suit your specific business needs and preferences.
  6. Comprehensive Reporting: Access detailed reports on competitor products retrieved from various websites. Our extension provides both standard and advanced reports, allowing you to analyze competitor pricing trends over time and make informed decisions based on actionable insights.

Conclusion

Our Competitor Product and Price Monitoring extension is a must-have tool for any Magento 2 store looking to gain a competitive edge in today’s dynamic e-commerce landscape. By leveraging real-time insights and data-driven decision-making, you can stay ahead of the curve and drive success for your online business.

Empower your Magento 2 store with the Competitor Price Monitoring extension and take the lead in monitoring and adapting to dynamic market conditions.

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Introducing our new “Product URL Shortener and Share Link Service”-extension! https://blog.extendware.com/introducing-our-new-product-url-shortener-and-share-link-service-extension/ Mon, 08 Jan 2024 13:03:11 +0000 https://blog.extendware.com/?p=2300 Read more]]> Product links are a crucial factor for your success in e-commerce. Therefore, we are pleased to introduce our innovative “Product URL Shortener and Share Link Service” extension, which not only makes your links concise and user-friendly, but also improves your overall online shopping experience.
Offer your customers a seamless shopping experience.

Developed from a joint project

Introducing the Magento 2 Product URL Shortener and Share Link-extension – a product designed not only for seamless integration with the latest Magento versions, but also carefully tailored for compatibility with the Hyvä theme up to version 1.3.

In this joint venture, the extension goes beyond its origins and offers a comprehensive solution to optimize your online commerce.
It not only simplifies the process of generating short-links for Magento 2 product URLs, but also introduces email sharing.

This improvement aims to provide users with a versatile tool that ensures that short-links can also be sent effortlessly via email. In this joint venture, the extension goes beyond its origins and offers a comprehensive solution to optimize your online commerce.

Technical details and availability

Our “Magento 2 Product URL Shortener and Share Link” extension is designed to integrate seamlessly with Magento versions from 2.0.x to 2.4.x, ensuring compatibility across different Magento environments.The extension also comes with a lifetime license, giving you perpetual access to its powerful features. Our “Magento 2 Product URL Shortener and Share Link”-extension is designed to integrate seamlessly with Magento versions from 2.0.x to 2.4.x, ensuring compatibility across different Magento environments.

The extension also comes with a lifetime license, giving you perpetual access to its powerful features. For the first six months, you are entitled to dedicated support to ensure a smooth implementation and take care of any questions or issues that may arise during implementation.

To streamline the installation process, the extension can be conveniently installed via Composer, a popular dependency manager for PHP. This ensures an uncomplicated and efficient integration into your Magento environment.For the first six months, you are entitled to dedicated support to ensure a smooth implementation and take care of any questions or issues that may arise during implementation.

Conclusion

Improve your online shopping experience with our “Magento 2 Product URL Shortener and Share Link” -extension that makes your links concise, user-friendly and effortlessly shareable.
Expect more engagement, improved conversions and a seamless sharing process.

Our collaborative Magento 2 extension, tailored for Magento versions 2.0.x to 2.4.x and the Hyvä theme up to version 1.3, also features effortless email sharing.
With a lifetime license, six months of support and easy Composer installation, this extension is perfect for e-commerce optimization.Improve your online shopping experience with our “Magento 2 Product URL Shortener and Share Link”-extension that makes your links concise, user-friendly and effortlessly shareable.
Expect more engagement, improved conversions and a seamless sharing process.

Find out for yourself now!

Related posts:

  1. Competitor Product and Price Monitoring for Magento 2
  2. DeepL Translator Extension Introduces Customizable Options!
  3. Optimizing Magento 2 Performance with Back Forward Cache & Page Preload
  4. Sample Product Order for Magento 2
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PHP 7 Why It’s Great and Our Compatible Extensions https://blog.extendware.com/php-7-why-its-great-and-our-compatible-extensions/ Mon, 23 Jan 2017 21:03:25 +0000 https://blog.extendware.com/?p=1719 Read more]]> We have great news at Extendware. Not only are we adding new Magento 2.0 extensions weekly, but we are also updating our extensions to PHP7. Many of them are available now so we thought we would share a little bit about PHP7 here in our blog!

Much Faster Speed

A great advantage of the new PHPNG engine is the significant performance improvement. The development team of PHPNG refactored the Zend Engine, and remarkably optimized memory usage. With PHP 7, not only your code will be executed faster, but you will also need fewer servers to serve the same number of users.

64-Bit Windows Systems Support

PHP is a prominent member of the LAMP stack which means its native environment is Linux, but it’s also possible to run it on a Windows system. PHP 7 introduces consistent 64-bit support which means both native 64-bit integers and large files will be supported, allowing you to confidently run the language on your 64-bit Windows system in the future.

The New Zend Engine

The Zend engine has been powering PHP since 1999 when it was introduced with the PHP 4 release. Zend PHP#NG-01-01(not to be confused with the Zend Framework) is an open source execution engine written in C that interprets the PHP language. PHP 7 receives an entirely new version of the engine coming under the code name of PHP#NG (Next Generation). The enhanced functionality of the initial engine and adds an extensible object model and a significant performance enhancement to the language.

Anonymous Classes

PHP 7 enables you to use anonymous classes, already a well-established practice in other object-oriented languages like C# and Java. An anonymous class is a class without a name. The object it instantiates has the same functionality as an object of a named class.

The syntax is the same as what we are used to in traditional PHP classes, only the name is missing. If anonymous classes are used well, they can speed up coding as well execution time. Anonymous classes are excellent when a class is used only once during execution and in cases when a class doesn’t need to be documented.

Error Handling

Handling fatal and catchable fatal errors have never been an easy task for PHP coders. The new Engine PhP image 2-01Exceptions will allow you to replace these types of errors with exceptions. If the exception is not caught, PHP will continue to return the same fatal errors as it does in the 5.X series.

The new Engine Exception objects don’t extend the Exception Base Class. This ensures backward compatibility and results in two different kinds of exceptions in error handling: traditional and engine exceptions. To enable programmers to catch both, PHP 7 introduces a new shared Parent Class under the name of Base Exception.

New Spaceship and Null Coalescing Operators

The Spaceship operator runs under the official name of Combined Comparison Operator. The notation of the new operator looks like this: <=> (kind of like a simplified spaceship, if you imagine it right). The Spaceship Operator returns 0 if both operands are equal, 1 if the left is greater, and -1 if the right is greater. It’s also called a three-way comparison operator, and it already exists in other popular programming languages like Perl and Ruby.

The Null Coalescing operator is denoted with two question marks ( ?? ). You can use it when you want to check if something exists and return a default value, in case it doesn’t. The coalesce operator returns the result of its first operand if it exists and is not null, and the second operand in any other cases

Enables Accurate Type Declarations

Have you ever wanted to prevent unintended return values by declaring the return type of a function? PHP 7 enables developers to enhance the quality of their code with the help of return type declarations.

Imports from the Same Namespace

The new Group Use Declarations feature will be crucial for those who want to import many classes from the same namespace. The new syntax cuts verbosity, makes your code tidier and easier on the eyes, and saves you a lot of typing time. It will also be easier to read through and debug codes, as group use declarations help you identify the imports that belong to the same module.

Frees Up Space

The goal of PHP 7 was to free up the space to enable improvement, so it was necessary to get rid of many deprecated functionalities and old and unsupported Server APIs and extensions.  All the removed items have been deprecated for a while in PHP 5 so most likely you haven’t used them for a long time. However please note if you have a legacy app running on older PHP versions the new PHP 7 can potentially break the code.

Check out some of our updated PHP7 compatible extensions!

LLucene-Searchucene Search

Increase revenue and customer satisfaction with faster, more relevant search results. Lucene Search is a powerful and flexible search solution that helps ensure your customers can always find the products they want.

 

Full Page CacheFull-Page-Cache-(Web)

Full Page Cache reduces your Magento store’s First Byte Time, Increases your web server request rate, reduces database load, and makes your store much more responsive

 

 

CacCache-Crawlerhe Warmer

The Magento Full Page Cache Crawler / Warmer will ensure your Full Page Cache solution is always “warmed” and ready to serve your store pages at the fastest speed possible. The extension is efficiently coded to reduce bandwidth, CPU, and crawling time.

 

 Image OptimizationImage-Optimization-(Web)

Images are very important for online stores, but unnecessarily large images can slow down the user experience and reduce search engine rankings. Image Optimization will optimize your images and reduce their size without sacrificing image quality, so that your site images are faster loading.

 

Auto-Translate-(for-web)Auto Translate

Increase your stores potential customer base by allowing users to translate the page to their preferred language. Ensure advertising campaigns and feeds targeting certain languages will automatically translate to that languageMinify 1.0

 

Product-Labels-(For-web)

Product Labels

Automatically highlight your special offers, featured products, sales, and more. Multiple images / labels per products supported, flexible rules, and many, many options to empower you to market your products the best way possible.

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Why People Look But Don’t Purchase https://blog.extendware.com/why-people-look-but-dont-purchase/ Tue, 05 Jul 2016 10:00:55 +0000 https://blog.extendware.com/?p=1303 Read more]]> I started my online clothing store 8 months ago. Once the excitement wore off, I was nervous about a lot of things. Do people care about my clothes? Is the competition too steep? How will they even find me for crying out loud? I didn’t have a large budget and had tried some small social media buys, word of mouth etc., but that was it.

To my surprise, after about 3 months or so, I was getting amazing inbound numbers. People were actually finding me! This was a huge achievement, but sadly my bank account wasn’t exactly celebrating yet. I was drawing all of these people but my clothes weren’t selling.  Sure I had the occasional “window shoppers”, but looking at my stats, I could see some people were checking reviews, FAQs, and generally showing a deep interest in my product. So what gives?

Here are some facts I looked up as to why I wasn’t making those sales:

1.My Shipping and Handling was too high.

I was sure my prices were fair and way under the competition, so why would people abandon ship! That’s it right there…” ship”. delivery
My S/H prices were way too much and they weren’t flexible. I was so focused on the actual product prices, I failed to realize the amount that adds up in shipping. I shifted some numbers around and was able to make certain purchases include free shipping. There are lots of ways to fix shipping to make it more appealing. You may even want to include a countdown time so people have a short window to snag the zero-dollar transport deal.

2.What Return Policy?

Return-policyYikes, I slowly realized that people are much more apt to make a purchase with a return policy. Sounds like a no brainer right?  Maybe, but at  first my thought was that I didn’t want to deal with it or lose money but in reality I was losing customers. So I found a way to limit the policy with certain rules attached so that people wouldn’t take advantage. I also included size charts to reduce the amount of returns I would have to deal with. I rarely have returns because my clothes are awesome, but also because I do the most I can to alleviate issues before the purchase.

3.A Photo of Me and My Dog Was Not Enough to Gain Trust

credit-card-2
I mean, it’s a great picture and we both have trusting eyes, but this may not be enough for some people to feel secure enough to enter their credit card. Doing a little research I found that a lot of people are nervous these days when it comes to online payments and transactions. So I decided to get third party security involved and make sure my customers knew that we had their safety in mind. This is especially helpful for the log in and shopping cart areas.

4.I Wasn’t Mobile Friendly

responsiveIt never occurred to me how many people would be online shopping on the bus, at the nail salon, at work, in line at the DMV! I had figured well, I can access my store on my phone but when I really sat and looked, it was super tiny wording and you could hardly see the pictures! So I had the site redesigned to include mobile and even tablet layouts. Now you could easily see everything, click side tabs to search different products etc. Heck if we get big enough, we may even create an app!

5.My Pages Were Too Clutteredweb-design

I just had too much to say. Words and names and buttons… it was just too much visually to take in. When I redesigned the site, I noticed more pages being explored and more time spent on each. Cleaning up my messy room, deemed to be a crucial part of my online success!

A Little Help From Your Web

A lot of people rush into building their stores (like I did!), and forget to do a little research as to how it can be better and what steps can be implemented to make your customers have an overall better experience. My big issue was all look and no buy, but with a little elbow grease and a lot of coffee I was able to figure it out.

Abandoned-Cart-Email-(for-web)

One tool I used to alleviate my shopping cart runners was the Magento Abandoned Cart Email Extension. I was able to email those who ditched their cart and bring them back to visit my store. Plus, I could also see why they left which gave me the great insight I have shared with you today. Happy Selling!

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Why is it Beneficial to be a Part of an Affiliate Program https://blog.extendware.com/why-is-it-beneficial-to-be-a-part-of-an-affiliate-program/ Mon, 27 Jun 2016 10:00:13 +0000 https://blog.extendware.com/?p=1238 Read more]]> The marketing world today is exciting and dominated by affiliate trend. Those who don’t know what an affiliate marketing program is should learn it fast. For that, it is the latest way for marketers and bloggers to make money by flexing their marketing muscles. Affiliate networking is all about getting the piece of the action and getting paid handsomely for it. Widely known for the win-win situations they create and the great results they can provide, affiliate programs seem to be the new golden child of marketing.

1

What is an Affiliate program and how does it work?

Launched by 2Amazon in 1996, affiliation has managed to earn true popularity only in recent years. Affiliate programs are a form of the performance-based marketing through which a company, also known as a merchant, agrees to pay its affiliates (or webmasters) for the visitors or clients that they bring in through their efforts. Based on the object of the contract, the affiliate will advertise certain products and pay a flat fee or a previously negotiated percent per every sale or visit which was brokered through the referral.

Why Opt for an Affiliate Program – The Benefits Associated

An affiliate program is structured on the idea of a mutually beneficial relationship through which both the advertiser and the publisher can draw consistent benefits. However, the affiliate market is a fiercely competitive performance-based, result-orientated market which will require good marketing skills to bring about consistent income and professional success. Overachieving affiliates tend to be well connected, thus marketing passionate people, a fact which usually brings bloggers and online marketing specialists to the front of the pack.

Leaving that aside, providing you have some marketing skills of your own, here are a few of the benefits brought about by affiliate programs and why they are totally worth giving it a try:

  • You are your boss meaning that you set your own goals to chase after.
  • You have a flexible schedule which you design however you deem fit.
  • It is one of the fastest, free ways to make money online (not to be confused with the easiest).
  • The affiliate program is a transparent agreement which functions on clear, well-defined terms. Affiliate programs usually function on simple contracts which leave little to no room for confusion and misinterpretation.
  • The better connected you are, the easier it is to create real impact and get paid.
  • You get paid based on your results, This means every time someone uses your referral to visit and buys a product which you are advertising, you are paid a commission amount. While SEO and digital marketing require constant ticking and are often paid per project, an affiliate program will pay you the commission you agree upon every time a sale is facilitated through your referral.
  • Affiliate marketing is cemented on ROI and sales, a fact which makes it a very powerful online marketing tool. If you can sell, these numbers will turn into hard cash.
  • Most of the affiliate programs which the companies are running can be joined free or with a certain charge and without a tedious set-up process.

Which affiliate program to choose?

Choosing the right affiliate program is not easy, considering that one can easily find a variety of affiliate networks in every field of 3the market. However, some of the fields are saturated, hyper-competitive areas which make them unattractive for most marketers out there.

If you are a seasoned affiliate marketer or want to become one and you are looking to join a rewarding affiliate network, try the Extendware Affiliate Program. The affiliate program is free to join and is based on the Magento Extensions and various development/configuration/customization services associated with them. Once you log in, Extendware’s backend has readymade links and banners you would need to promote and states so that you can track your progress all of which already include your personal code so that when people click on them you automatically get the set commission. In addition to the exceptional quality of the products and the great price Extendware is selling them for, you will get bi-weekly newsletters, exceptional support and extra prizes at the top tier level, this affiliate program is quite generous with its top-performing marketers.

The commission section is organised in 4 Tiers which range as follows:

  • Tier 1 ($0–1,499 in sales) earns 10% of every purchase to the affiliate
  • Tier 2 ($1,500-2999 in sales) earns 15% of every purchase to the affiliate
  • Tier 3 ($3000-4,999 in sales) earns 20% of every purchase to the affiliate
  • Tier 4 (above $5000 in sales) earns 25% of every purchase to the affiliate

The affiliate program also includes clear steps and detailed suggestions that educate you on how to best advertise the products. Doing affiliate work is quite fast and rewarding even for a novice who has just entered. When done right, it has every potential to pile up a significant income. So what are you waiting for? The time to affiliate and collide with success is right here!

 

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Drive Magento Marketing Strategy by Adding in Cost Data to Each Item https://blog.extendware.com/drive-magento-marketing-strategy-by-adding-in-cost-data-to-each-item/ Thu, 02 Jun 2016 19:34:45 +0000 https://blog.extendware.com/?p=1180 Read more]]> Magento includes a large library of attributes you can enable within your store. One field that many stores fail to unlock is Cost of Goods Sold. In Magento, Cost of Goods Sold is called “Cost” and it lives in the Prices section of each of your products.

Cost of Goods Sold (COGS) is the amount of money spent on raw materials to create product, or the amount of money used to purchase a product from a wholesaler. COGS is important because it helps stores calculate Gross Margin by product.

Revenue – Cost of Goods Sold = Gross Margin

Gross Margin (also called Gross Profit) is an important driver of store strategy and should be well understood for each product. Gross-MarginBecause Gross Margin represents cash available after paying a supplier, it’s good to use as a primary consideration when managing marketing expenses. Products that have high Gross Margins, such as electronics, are better suited for pricier marketing campaigns, while low Gross Margin items may be a better fit for scalable marketing such as email campaigns.

In some cases, increasing marketing spend on low-margin items may actually make sense. By combining sales volume with Gross Margin data, you may learn that a low-Gross Margin item is generating a healthy amount of cash thanks to a large number of orders. For instance, selling one bracelet may generate six dollars of Gross Margin, but selling 500 bracelets may generate $3,000 of Gross Margin. While it may seem intuitive that you would spend more cash to market high sales-volume products, knowing the exact Gross Margin for an item will help you understand how much of a product’s Gross Margin can comfortably be allocated to marketing. It will also help you track the return on your advertising spend by product. Keep in mind, marketing is just one of many operating expenses. You’ll want to consider other expenses as well when you budget for advertising spend.

Tips for Using Gross Margin to Dictate Strategy

  • Place items that have a healthy Gross Margin and that convert well in the prime real-estate positions of your store.
  • Bundle low-margin items with high-margin items to justify the time and effort spent on merchandising and shipping costs. Or where appropriate, only sell your low-margin products in packs of three or five.
  • Raise advertising spend for items that generate high amounts of Gross Profit, but be sure to analyze the effects of increased spend on sales volume to understand the return on this spend.
  • Negotiate with your vendors to reduce Cost of Goods Sold. Consider switching out expensive materials for options that don’t compromise quality.

Ready to get started? Here are the steps for enabling Cost attributes to appear on each product:

Step 1: Log in to your account and go to Catalog > Attributes > Manage Attributes.

01-Step-(edited)

Step 2: Under Attribute Label search for ‘Cost’ and click on the row.

02-Step-(edited)

Step 3: Scroll down to Apply To and change the setting to be ‘All Product Types.’

03-Step-(edited)

Step 4: Save your work and go to Catalog > Manage Products.

04-Step-(edited)

Step 5: Click on a product and go into the Prices tab. Enter the Cost for each product and save your work.

05-Step-(edited)

All done! I hope that helps with your Cost Attributes and Gross Margin calculations. Anything that can give you a better idea of exactly how you’re making money is a step in the right direction. Until next time!

Sheryl Davis is a digital marketer at Glew, an E-Commerce analytics software provider, where she focuses on helping online stores understand and act on their data. Each week she publishes practical strategies for ways to rock E-Commerce.


Abandoned-Cart-Email

Abandoned Cart Extension Overview

Extendware’s Magento Abandoned Cart Email extension allows you to capture additional sales by emailing customers who have abandoned their shopping cart without making a purchase. You can send an unlimited number of follow-up emails to the potential customer and even attach an automatically generated coupon to the follow-up email in order to incentivize a new purchase. This extension pays for itself within just a few orders. 


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