Optimizing the Shopping Cart: 12 Steps for Magento Users

T he shopping cart is the most important component of your e-commerce business. In order for your business to survive, your customers need to be able to make their way to the “Complete Order” button easily and quickly. Magento enables users to create user-friendly shopping carts, allowing you to maximize ROI. Here are the best practices for creating a streamlined checkout process with Magento:

  1. Provide checkout buttons at the bottom and top of your site.

Today’s Internet users are more distracted than ever, and one checkout button just isn’t enough. Place checkout buttons at both the top and bottom of your website. That way, customers can begin the checkout process Checkout-buttonsno matter where they happen to be on the page.

Checkout buttons should be in contrasting colors that catch users’ attention. As with most elements related to shopping carts, usability outweighs aesthetics.

  1. Allow customers to continue shopping

Some customers want to continue shopping after adding an item to the shopping cart, and you need to make it easy for them to do so. Shopping cart pages should include a visible “Continue Shopping” button.

  1. Product-DisplayProvide a related products display

By showing customers products related to the items already in the shopping cart, you can increase the average purchase order. There are extensions available for Magento that automatically display products that are frequently purchased together.

  1. Minimize the number of steps that customers must take to complete checkout

There’s a reason why Amazon has established a one-click buy feature. It’s an established fact in e-commerce that more steps to complete a purchase means fewer orders. While most e-commerce businesses cannot implement a one-click purchase feature like Amazon does, streamline the process so that buyers go through only one or two screens before finalizing their purchase.

  1. Implement proper authentication procedures

However, don’t skirt on authentication procedures. Trust is critical to any e-commerce business, and customers appreciate seeing that basic security measures are in place. A two-factor authentication system is industry standard.

  1. Don’t ask for the same information repeatedly

Entering in the same information more than once is tedious, so don’t make customers do it. This means, for example, that you should provide a checkbox for customers who have the same shipping and billing addresses (as most of them do).

Also consider which information is truly vital to collect. While it may be useful to know demographic information about your buyers for marketing purposes, requiring users to enter in too much information is a turn-off. In addition to being tedious, many e-commerce buyers worry about privacy issues and become suspicious when they are asked too much personal information.

  1. Give customers a variety of shipping optionsShipping

When you are able to offer customers more choices for shipping, you increase your business’ credibility. Again, look to Amazon as a model. For most purchases, users can choose from at least three different shipping options, from more expensive selections that allow quick receipt of purchase to more budget-friendly choices.

  1. Better yet, offer free shipping for large orders

Studies of e-commerce buyer behavior have repeatedly demonstrated that many customers balk when they discover high shipping fees. In order to remain competitive, more and more businesses are offering free shipping in order to offset the effects of shipping price shock.

Setting a minimum order price for free shipping is particularly effective because it incentivizes customers to buy more items.

  1. Show customers their savings

If you’re providing customers with savings via special deals or a rewards program, show them exactly how much they’re saving. Knowing this information will make them feel confident in the purchase and more likely to buy from you again.

  1. Allow customers to register for reward programs

The moment of checkout is your best opportunity to gain a long-term customer. Make sure that buyers have the option to register for your site while checking out—and make the process easy.
While many customers are wary of signing up for fear of being spammed, offering future deals and savings provides a strong incentive for registration.

  1. Let customers provide feedback at time of sale

feedbackEveryone appreciates being heard. Providing an optional comments box at time of purchase starts off the customer-seller relationship off on the right foot by letting buyers know that you care about their input.

  1. Use a shopping cart recovery system

Among e-commerce experts, it’s no secret that abandoned carts cut into profits. In 2015, the estimated cart abandonment rate was an astonishing 68%. Implementing a shopping cart recovery system helps businesses to gain back some of this lost business. Sending friendly reminder e-mails to customers who didn’t complete the checkout process gains additional sales. If you can provide a discount to sweeten the deal, shopping cart reminders become all the more effective.

Optimizing the shopping cart is critical for the success of any e-commerce business. All of these tweaks can be made with Magento. Investing in expert-designed Magento extensions makes it easy to create a great checkout experience, thereby maximizing your ROI.

We hope you find these tips useful to enhance the checkout process of your Magento Store, until next time!


Shopping Cart Price Rules Extension Overview

Extendware’s Magento Shopping Cart Price Rules, you can create new promotions that are not possible in default Magento stores. With 24 different price rule actions, you will be able to create much more powerful promotions to attract customers to your store and products. For example, you can create rules like, “Buy a shirt and get a discount on a tie” or “Buy 2 of a product and receive the 3rd for free”. Why wait? Take action now and create much more powerful promotions to make your online business successful!


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Create Discounts and Promotions with Shopping Cart Price Rules

 

 

 

I think many can agree that default Magento promotions are pretty boring and outdated, and what’s worse is…you can’t create new ones! They are very standard and don’t offer much in the way of creativity, which really cancels out the look and feel of a unique website. Extendware has the solution with Shopping Cart Price Rules, allowing you to offer 24 completely new discount actions. This way you can keep your customers engaged during the most important part of the transaction…the sale!

 

Here are some of the great promotions you can add with this software. We shall use a clothing store as an example.

  • “Buy one product and get another product with X discount”
  • “Buy two shirts and receive the 3rd for 50% off”
  • “Buy 5 products for the normal price and get 20% off each additional product
  • “Get $15 off for every $150 spent”
  • “Buy 2 pairs of pants and get the 3rd for $10”
  • “Buy a shirt and pants for $75 total”
  • “All hats for $5.99”

Discounting merchandise this way can be extremely effective. Consumers love a deal and with the options and templates provided here, you can change your promotions as often as you want and see what works and what doesn’t.  You can specify exact products or be more general and specify the categories. (i.e. Black Nike Sneakers vs. Tennis Shoes)

24-new-awesome-discount-actions!
24-new-awesome-discount-actions!

More Great Features of Shopping Cart Price Rules

More Easily Manage Your Promotions
Shopping Cart Price Rules can be deleted or inactivated in bulk, have it’s priority changed, or have it’s date start / expiration changed. This can all be done by the enhanced shopping cart price rules grid that is included.

Create “Buy One Product and Get Another Product with X Discount”.
Easily create discounts such as “Buy 2 pants and get a tie for 20% off” or “Buy 3 pants and get a tie for $15.00” etc. You can create a variety of discounts that are conditioned on purchasing another product. You can discount by either percent or fixed discount or make it a fixed price.

Create Promotions Like “Buy 2 Shirts and Receive the 3rd for 50% Off”
Creating promotions in a series (every 2nd, every 3rd, etc) which allows promotions such as “buy 3 products and the 3rd receive 20% discount”. You can select whole categories or select individual products to determine which are eligible. You can also discount by a percentage, a fixed amount, or set the discounted product to a certain price.

Perform-a-variety-of-bulk-actions
Perform-a-variety-of-bulk-actions

Don’t Apply Promotions to Products with a Special Price
Products with a special price are usually already deeply discounted, so discounting them further would mean the product would be sold for a loss. Easily ensure that products with a special price do not receive any further discounts.

Create Discounts for the Cheapest / Most Expensive Product in the Cart
It is very popular to create general discounts based on most / least expensive product in the cart. For example, buy any 3 shoes and the cheapest (or most expensive) shoe will receive a 10% discount. You can use any combination you want to create powerful and motivating discounts based on cheapest / most expensive products.

Create Promotions like “Buy 5 Products at Normal Price and Get 20% / $20 Off Each Additional Product”
Encourage large orders by giving a discount after a certain quantity has been purchased using our After-N discount actions. For example, “all shirts purchased after 5 cost $20.00 / receive 10% off / etc” or even “buy 3 belts and every belt after will cost $10.00”. As you can imagine, this is a powerful way to increase sales.

Create Fixed Price Promotions Like “Buy Two Pants and the 3rd Costs $10.00 (or is Free)”
Fixed price discounts are especially powerful. Using our Each-Nth discounts (each 2nd product, 3rd product, etc) it is very easy to create common promotions such as buy 1 shirt and get the 2nd for $10.00. Or even something like buy 5 ties and receive the 6th for free.

Create-Fixed-Price-Promotions-Like-'Buy-Two-Pants-and-the-3rd-Costs-$10.00
Create-Fixed-Price-Promotions-Like-‘Buy-Two-Pants-and-the-3rd-Costs-$10.00

Give Discounts Based on Money Spent Such as Get $10.00 Off for Every $100.00 Spent
Encourage large orders by giving a discount after a certain quantity has been purchased. For example, “buy any 5 shirts at full price and each additional shirt will receive a 20% discount” or even “buy 3 pants and every pants after that will cost $30.00”. As you can imagine, this is a powerful way to increase sales.

Create a Fixed Price Promotion for a Set of Products Like “Buy a Keyboard and a Mouse for $100.00”
A great way to generate sales is to offer a fixed price for a certain set of products. You can easily do this with our Set Discount Accounts. You can specify the exact products or you can specify the categories.

Create Fixed Discounts for a Group Such as “Buy Any 5 Shirts for $100.00”
Discounts can also be applied to a group of products. You can specify the products that are valid for the group by category or individually.

Offer Fixed Discount Amount for Each 2nd / 3rd / etc Product Such as “Buy 3 Shirts and Get $20.00 of the 3rd Shirt”
In addition to using our Each-Nth discount account this will work with our After-Nth discount action so you can create a promotion like “Buy 3 shirts and every shirt purchased after 3 will receive $10.00 off”.

Create a Promotion For a Set of Products Such as “Buy the Pants and Shoes Together and Get 20% off Each”
Another way to discount when using our Set discount action is to give a percent off when the full set of products is in the cart. A product set can be two products from two different categories or the specific products can be defined.

select-individual-products-or-whole-categories
select-individual-products-or-whole-categories

Apply Discounts Only to Products with Specific Custom Options
Discount can be set to only apply to products with a specific custom option or if the custom option value is set to a specific value. For example, if you sell electronics and a warranty is a custom option, then you can have a discount only if the warranty is selected.

Support for Multiple Stores
If you have 1 store or 100 stores within your Magento installation it will work for each store.

Support for Multiple Currency and Tax Rules
Multiple currencies and tax rules are supported for promotions created with Shopping Cart Price Rules.

Support-for-Multiple-Currency-and-Tax-Rules
Support-for-Multiple-Currency-and-Tax-Rules

The Shopping Cart Price Rules extension from Extendware also has an enhanced promotions grid to help you organize and manage the promotions you are running or plan to run. Also it will support multiple currencies and tax rules which makes it easy for any region.

If you can believe it, the above list is not a complete list of features. Please try the online demo or install as a free trial and take advantage of our risk-free 30 day refund guarantee to fully see the power and elegance of the Magento Shopping Cart Price Rules extension.

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