I am sure you have noticed that many websites are now using Pop-Up boxes for sign ups and specials. They make total sense to companies as they are a low-cost, highly efficient mechanism. Pop-Ups are great for growing contact lists and ensuring that you can connect with individuals once they’ve left your site by triggering a welcome series or sending promotions.
When executed the right way, you can also use them to provide valuable information to your customers at certain times of the year.
I started to take advantage of my own Pop-Up Manager a few months ago, so I figured I would share with you some tips and benefits it has given my business.
Customize Your Brand
You don’t have to be boring and implement the usual suspect rectangular pop-up on your site. Think more along the lines of your
brand, is there a shape or other visual that makes sense for your company? Maybe your logo is oval so that shape makes sense for you. Or, you could switch image backgrounds depending on promotions you have. Combining a branded background image with a transparent background color can really create an eye-catching pop-up for your page.
A typical pop-up captures a contact’s opt-in and email address, plain and simple. The creative part comes in to play when site’s pop-up can support a special promotion and have those same contacts who previously signed up, see it. When configuring Pop-Up Manager, you can choose to set cookies based on specific versions of your pop-up. So, if you start using a new pop-up design on your site, previous respondents to the earlier one will be able to see the new one.
When you are designing your pop-up ad, don’t forget about mobile visitors. You can display a totally different version for those users. Make sure to create a design that’s appropriate for the mobile screen size and activate it for the mobile version!
Test Some Options
Different designs and pop-up settings can have dramatically different results. Pop-Ups allow you to run A/B testing on multiple pop-ups. Just associate your opt-ins for each to a different list and watch your lists grow. When you see a clear winner, make that version the active pop-up for your site.
Recommended Pop-up Service
Extendware uses Picreel for all of their Pop-up ads. They like to implement for special offers and discounts and find it super effective. Picreel optimizes offers on your website by tracking visitors’ mouse and scroll movements in real time and then serving up the best offer when they navigate away from valuable content. You can use our design templates or create your own offers that will be displayed to visitors based on the business rules you set and the website content they are viewing. Exit offers will display when it appears the visitor is leaving your website.
The pop-up sign-up has proven to be a very valuable tool for today’s retailers, and with the many options and customizations available through Picreel, it can work for pretty much any brand with very little effort. You can add a coupon, create versions specifically for people shopping on mobile devices and change the message seasonally. It’s as easy as uploading an image to your site.