How to Use Others to Grow Your Business

One of the biggest challenges of building a company from scratch is the amount of work that lies ahead. Although not all of it is “tough work”, one of the biggest killers of startups is the inability to tackle all of the work that needs to be done before the cash runs out!

Some tell you to work hard, and some tell you to work smart. Spoiler alert: You need to do both. If you can’t do both, the result is most likely failure.

Building Relationships

It is important to create relationships with other businesses before you can leverage their work.

To say this does not imply, being shady and leeching out info from others, or taking credit for other ideas. That’s just wrong, and it gets you nowhere. Actually creating cohesive honest relationships takes time. Its ok to reach out to others for help!

Here are some ways I have been able to build relationships and get some great business promotion in return:

Blog Promotion

When I first started my clothing company, I had a scrawny list of subscribers. I may have mentioned that before! One of the great suggestions a good friend gave me, was to leverage some hard work that has already been effective for others to build their audiences. I built a list of influencers who I decided I wanted to build relationships with.

InfluencerI looked for people who had the type of audience I wanted and those who could personally get value out of my content. I started to engage with them by leaving clever, conversation-provoking comments on their blog posts and sharing their content on my site. After establishing a relationship with a few, I asked if I was able to send them a blog post of my own and asked for their feedback.

Not only was much of the feedback valuable to me, but helped to gain us a ton of exposure to their audiences. The list they worked long and hard to obtain, was now following me, giving us tons of new subscribers and unique visitors. Score!

Guest Blogging

So that was a great example about using your own blogs to leverage other businesses.

Another way to get massive value is by leveraging the audience-building work other businesses have done by getting your content published on their blogs.

It might sound presumptuous and you may be shy at first but its really a similar ask as what we did before.

It is all about building relationships with influential bloggers, engaging in their communities and adding value however you can. Having something of value that others can use to their advantage will in turn gain you exposure!

Releasing an API

Software companies with developer API’s spend a lot of time and money promoting their partner APIintegrations because API’s are a fantastic way to let others do some of the work of making your product more valuable. These integrations help put your business in front of entire new audiences on an exponential scale.

Personally, I have also gotten thousands of trial signups from users that found us in our partners’ integration directories; another great way to leverage someone else’s work right?

Event Participation

Events are not the easiest to organize and they take time. There are thousands of moving parts, and a ton of planning that needs to go on behind the scenes.

But when they are successful, events can deliver a lot of value for audiences, and for the individuals and businesses who are there to engage with those audiences.

Events like doing talks and workshops – are a great way to leverage the work that the event organizer has done to engage with interested people.

Its All About Leverage!

As you grow your profile through channels like blogging, guest blogging and building high-visibility partnerships, you’ll begin to see opportunities come your way that let you leverage other people’s work that require very little work on your own. Things like interviews, quotes in news stories and blog posts, and speaking requests are very effective

3It’s not a quick hack and it takes a lot of work, not to mention it needs to benefit both parties. It means helping the other guys win, while scoring your own big wins at the same time.

Want to work closer with other businesses? Why not try Extendware’s Affiliate Program Extension for your magento store. Its a win win for both parties!

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Why is it Beneficial to be a Part of an Affiliate Program

The marketing world today is exciting and dominated by affiliate trend. Those who don’t know what an affiliate marketing program is should learn it fast. For that, it is the latest way for marketers and bloggers to make money by flexing their marketing muscles. Affiliate networking is all about getting the piece of the action and getting paid handsomely for it. Widely known for the win-win situations they create and the great results they can provide, affiliate programs seem to be the new golden child of marketing.

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What is an Affiliate program and how does it work?

Launched by 2Amazon in 1996, affiliation has managed to earn true popularity only in recent years. Affiliate programs are a form of the performance-based marketing through which a company, also known as a merchant, agrees to pay its affiliates (or webmasters) for the visitors or clients that they bring in through their efforts. Based on the object of the contract, the affiliate will advertise certain products and pay a flat fee or a previously negotiated percent per every sale or visit which was brokered through the referral.

Why Opt for an Affiliate Program – The Benefits Associated

An affiliate program is structured on the idea of a mutually beneficial relationship through which both the advertiser and the publisher can draw consistent benefits. However, the affiliate market is a fiercely competitive performance-based, result-orientated market which will require good marketing skills to bring about consistent income and professional success. Overachieving affiliates tend to be well connected, thus marketing passionate people, a fact which usually brings bloggers and online marketing specialists to the front of the pack.

Leaving that aside, providing you have some marketing skills of your own, here are a few of the benefits brought about by affiliate programs and why they are totally worth giving it a try:

  • You are your boss meaning that you set your own goals to chase after.
  • You have a flexible schedule which you design however you deem fit.
  • It is one of the fastest, free ways to make money online (not to be confused with the easiest).
  • The affiliate program is a transparent agreement which functions on clear, well-defined terms. Affiliate programs usually function on simple contracts which leave little to no room for confusion and misinterpretation.
  • The better connected you are, the easier it is to create real impact and get paid.
  • You get paid based on your results, This means every time someone uses your referral to visit and buys a product which you are advertising, you are paid a commission amount. While SEO and digital marketing require constant ticking and are often paid per project, an affiliate program will pay you the commission you agree upon every time a sale is facilitated through your referral.
  • Affiliate marketing is cemented on ROI and sales, a fact which makes it a very powerful online marketing tool. If you can sell, these numbers will turn into hard cash.
  • Most of the affiliate programs which the companies are running can be joined free or with a certain charge and without a tedious set-up process.

Which affiliate program to choose?

Choosing the right affiliate program is not easy, considering that one can easily find a variety of affiliate networks in every field of 3the market. However, some of the fields are saturated, hyper-competitive areas which make them unattractive for most marketers out there.

If you are a seasoned affiliate marketer or want to become one and you are looking to join a rewarding affiliate network, try the Extendware Affiliate Program. The affiliate program is free to join and is based on the Magento Extensions and various development/configuration/customization services associated with them. Once you log in, Extendware’s backend has readymade links and banners you would need to promote and states so that you can track your progress all of which already include your personal code so that when people click on them you automatically get the set commission. In addition to the exceptional quality of the products and the great price Extendware is selling them for, you will get bi-weekly newsletters, exceptional support and extra prizes at the top tier level, this affiliate program is quite generous with its top-performing marketers.

The commission section is organised in 4 Tiers which range as follows:

  • Tier 1 ($0–1,499 in sales) earns 10% of every purchase to the affiliate
  • Tier 2 ($1,500-2999 in sales) earns 15% of every purchase to the affiliate
  • Tier 3 ($3000-4,999 in sales) earns 20% of every purchase to the affiliate
  • Tier 4 (above $5000 in sales) earns 25% of every purchase to the affiliate

The affiliate program also includes clear steps and detailed suggestions that educate you on how to best advertise the products. Doing affiliate work is quite fast and rewarding even for a novice who has just entered. When done right, it has every potential to pile up a significant income. So what are you waiting for? The time to affiliate and collide with success is right here!

 

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Magento Affiliate Program Extension Released!

Extendware’s Affiliate Program for Magento has been released! Do you want to take your sales to a new level? Then you need to start an affiliate program. No matter how many sales people you hire it will never compare to 100s of motivated, commission-based, individual affiliates that concentrate on selling your products to their existing contact lists. That is the power of an affiliate network.

We offer a complete solution that gives you the tools to manage your own affiliate network. Easily setup affiliate accounts and create banners so they can begin advertising your store. Your affiliates can easily view statistics and create links in their backend, so they can see the results of their campaigns.

Why is an affiliate program better? An affiliate program is better than most other forms of advertising as it is result-based. You only need to pay your affiliates when they produce sales. There is no risk to you as they will not be paid unless they generate revenue for your store. Compare this to google advertising and other forms of advertising where you have to pay whether sales are generated or not!

Have a look at the Magento Affiliate Program Extension to get started!


Quick Overview

Easily create an affiliate network, so that your store is promoted around the clock. Our affiliate extension is highly configurable. Easily create multiple campaigns / programs, multiple commission rates, multiple commission tiers, and banners. Start your affiliate network today so your store can grow!


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