Optimize Your E-Commerce Store For Cyber Monday and Black Friday 2017!

Its that time of year again!

Black Friday and Cyber Monday are a great opportunity for online retailers and e-commerce businesses to drastically increase their sales with discounts and sales. 

Have you prepared your Magento store  the millions of shoppers, amped up to spend money for Black Friday and Cyber Monday? We have some tips that may help you and your store prepare!

Promote Promote Promote!

People can’t find you if you don’t tell them.  Send out dedicated newsletters to your subscribers by creating coupon codes and send them to customers in newsletters. Try conversion rate optimization software to track your customers conversions and promote specials via pop up ads or banners on your site! We love Picreel as they use the ReelOverlay feature where you can capture a new lead, gain a sale, or simply keep a visitor on your website longer with a pop-up that is customized according to your needs.

Add social media buttons to your product pages to encourage visitors to share your offers or post on blogs, community forums etc. Don’t be shy!

Give Your Store a Makeover

If you want your products to jump off the shelves during the campaign, you need to change the look of your website. Turn headers into banners to promote discounts. You can use several tools to do so. Check out our User Experience Extensions to help with things like search engines, product sorting, frequently viewed items and more!

Optimize Your Site

A holiday campaign performs best with seasonal landing pages. You can SEO-optimize  pages by using Black Friday- and Cyber Monday-related keywords. Use captivating images, write great content to allure shoppers. Try Image Optimization for faster load speed on images or Minify Js/Css/HTML to reduce page size, bandwidth and server load. 

You can also add temporarily SEO keywords to existing product pages to enhance your chances of getting new customers who utilize search engines to find discounts on the Internet.

Having an SSL certificate is also essential: shoppers may abandon the shopping cart if they see that the connection is not secure and they may be at risk of losing credit card data.

Make Sure Your Shopping Cart is Prepared

One of the most frustrating things for customers can be the checkout process. How many times have you seen your potential buyers just leave everything in the cart and bail? Its not a fun feeling. Abandoned Cart Modules have been extremely popular, allowing the system to inform your runaway customers that they have some good stuff waiting to be purchased! Check out Abandoned Cart Reminder or Follow Up Email for more info!

Give Your Customers a Reward or Discount

Everyone loves a good deal, and thats the main idea behind Cyber Monday and Black Friday. The great thing is, being an E-Commerce store, your customers can avoid the hassle of getting dressed and perhaps trampled by the deal seekers! Try Shopping Cart Price Rules to enable custom discounts for the Holidays or Free Gift to spread some love to those good customers you want to thank or introduce to your products. 

Black Friday and Cyber Monday are the best time of the year for ecommerce businesses to take sales to the next level. Some businesses miss the opportunity by failing to prepare their Magento store for the holidays. Stand out from the competition and see how Extendware Extensions can help you get on track. We offer 7 day free trials and 30 day money back guarantee, so you have nothing to lose!

Have fun and Happy Holidays from Extendware!
Use Code: CYBER20 at checkout for 20% off any Extendware Extension! (Excludes services and license updates; valid through 11/18/17)
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The Benefits of Cross Selling

The Benefits of Cross Selling

by Sheryl Davis, Glew

What is Cross Selling?

Cross Selling is a sales tactic that encourages a shopper to buy complementary products.

Think about shopping for tomatoes at a grocery store. It’s common for stores to display items, such as cheese, among an aisle devoted to vegetables. Despite the store having a section specifically for cheese, growthstore managers strategically position cheese among the tomatoes knowing that the combination may tempt hungry customers. The product placement makes it easy for customers to find related items and impulsively pick up goods while shopping. In doing so, stores drive increases to the order value while reminding shoppers that certain products go well together.

Just like cross-selling products in brick and mortar stores, online tactics should bring convenience and ideas to the shopper while also proving to be lucrative for the retailer.

According to research by software provider Monetate, product suggestions can:

Increase revenue up to 300%

Boost conversions by up to 150%

Increase Average Order Value by as much as 50%

Benefits of Cross Selling

Cross selling benefits both stores and customers. For stores, it increases Average Order Value (AOV) and Benefitstherefore benefits revenue. Larger orders also often allow stores to cut down on packaging and shipping costs by consolidating items in a box that may have otherwise been partially full. And keep in mind that driving your AOV higher will increase the Lifetime Value of customers, often providing incremental capital that can be used to market to those customers.

But the good news is that cross selling doesn’t just benefit your store, it also benefits your customers! Shoppers can find items faster when they are recommended on individual product pages. Plus, a well-paired product recommendation can bring a customer’s attention to a complimentary product that they might not have known existed. Adding value to your customer’s experience while making more money? It’s a no brainer.

How to Get Started

1) Use a tool that analyzes purchasing behavior. With a breakdown of products that are most commonly purchased together you can set your cross sale recommendations without any guesswork.

Frequantly-Bought-Together-(for-web)2) Install a Magento extension that will display product recommendations. Extendware’s “Frequently Bought Together” and “Who Viewed This Also Viewed” extensions are built for Magento stores to cross sell on every product page.

3) Monitor items that are selling effectively and consider adding those items to your store as a bundle. You could offer a small discount when purchasing the items Who-Viewed-This-Also-Viewed-(for-web)together, or pull together kits for items to quickly be purchased at once.

Sheryl Davis is a digital marketer at Glew, an ecommerce analytics software provider, where she focuses on helping online stores understand and act on their data. Each week she publishes practical strategies for ways to rock ecommerce success.
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